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AARHUS, Denmark – (BUSINESS WIRE) – The American phenomenon has reached new heights this year, while Europe
E-commerce has grown by almost 88% of online transactions,
compared to last year, says Clearhaus, acquirer of online business.
Black Friday turned into black week
"We process the transactions of more than 8,000 online stores in 33 European countries.
country, and our data badysis revealed some interesting
Says Neha Mirchandani, Director of Marketing at Clearhaus. According to
badysis, there were 129% more transactions on Thanksgiving, compared to
last year – and this is not to celebrate the American holiday, but
because many online stores have started their Black Friday campaigns
earlier than usual this year. The transactions on Black Friday itself were
361% more than the 2018 daily average and shopping frenzy
continued over the weekend.
37% increase in average order size
Black Friday had a positive impact not only on the number of
transactions, but also on the size of the orders. Average order of European orders
online stores is € 71.3, which increased to € 97.5. Black Friday.
Clothing, shoes and accessories were the most popular Black Friday
shopping, followed by books and electronics.
Deal hunters stayed awake until the wee hours of the morning
European buyers were ready to buy as soon as the clock was ringing
midnight. On Black Friday, online stores received 69% more orders between
00-06 compared to an average day. Mobile continues to grow in
22% of online transactions were made on smartphones.
"Purchases via mobile payment methods like Apple Pay have also
Black Friday, "said Thomas Jensen, CEO of QuickPay, one of the leading
Clearhaus partner gateways.
Cyber Monday emerges
Cyber Monday is not as big a day for European e-commerce as it is for Black
Friday, but he's starting to gain ground. Clearhaus data reveals
online transactions on Cyber Monday were 77% higher than the daily
average in 2018. In addition, the Cyber Monday of 2018 saw 57% more
transactions than last year.
Get charts here: https://www.clearhaus.com/press-releases/black-friday/
Clearhaus
is an EU payment institution offering simple and secure merchants
acquisition of solutions, at competitive prices. Using Clearhaus, merchants
can start accepting payments with Visa, Mastercard and Apple Pay in 1-3
days with first-rate support and access to all transaction data.
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