Cristiano Ronaldo and why shirt sales are not even close to paying for a transfer

Unless you're hiding under a rock for a fortnight, you can not help but notice that the world's most marketable footballer has traded Madrid for Turin.

Yes, Cristiano Ronaldo left Real Madrid in favor of Juventus in a move included to be worth £ 100m north.

That's quite the expense for a 33-year-old, even one of the other world's talents of the Gold Ball winner, and that's before you consider wages estimated at more than £ 500,000 a week, which is 40% of the club's total payroll.

Of course, not all of this is bad news. The old lady would have pocketed $ 60 million in t-shirt sales within 24 hours of being unveiled.

Can club jerseys sell their own transfer fees?

Short answer: No. Not even close.

For the long answer, we asked Jake Cohen a sports lawyer who worked on a number of high-profile transactions in football, to clear up one of the biggest ideas false in the modern game.

"It is often said that a club can retrieve a capital However, in reality, this could not be further from the truth.

"Kit offers are not traditional sponsorship deals – they are license agreements that allow clothing manufacturers to use the club brand to sell branded clothing." Adidas, Chelsea receives 60 million pounds a year from Nike, and Arsenal receives 30 million pounds a year from Puma – and 10 to 15% of the revenue that the kit maker generates through the sale of t-shirts.

The signature of a star player does not lead to as many new kits sold as one would think.Although there is usually a slight rise in the shirts sold in the market where comes the player, it is more common that those who were already planning to buy a shirt choose to get the name of the new player at the back, rather than an existing player

"The kit contract is often the most lucrative sponsorship of a football club, and for good reason: manufacturers do not pay clubs to sport a tiny logo on the front of the club shirt For example, Adidas CEO Herbert Hainer predicted that Adidas would earn £ 1.5bn on its ten-year, £ 750m contract with Manchester United. [19659062] Agents, fees and chats WhatsApp: How the transfer really works

"Why do not football clubs make their own shirts and keep 100% of the profits?" The answer is simple: they are football clubs and not kits manufacturers. Indeed, many clubs even outsource the logistics of their online stores, which are tiny operations compared to what is needed to manufacture, distribute and market kits on a global basis.

"Football clubs do not have access to these resources – even the biggest football clubs in the world are relatively tiny companies with respect to Adidas and Nike." To put things in perspective, Nike has gained significantly more in three months (nearly 7 billion pounds for March, April and May 2017) than Chelsea has won in 112 years of history. "

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