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When Italy failed to qualify for the 2018 World Cup in Russia, it apparently confirmed the fall of Calcio.
Abandoned by the riches of the English Premier League and by the talent of the Spanish Liga, Serie A has retained its reputation as a breeding talent, but is no longer considered a place attracting the biggest stars and the brightest. However, as the world watched 32 countries fight for the last four in Russia, Italy would not let itself be forgotten, instead the country would make headlines. Serie A was preparing a return.
Cue Cristiano Ronaldo and the delirium that ensued.
Why Italy?
When rumors of a possible deal were first disclosed, few thought it was true. Ronaldo was simply doing his usual summer dance with Real Madrid in order to receive more love, support and money from his employers.
Moreover, if he had to leave, it would surely not be in Italy?
Yet Juventus – renowned for its ability to spot a good deal – decided to abandon the scenario and sign the most expensive signing of Serie A.
Agent Jorge Mendes At first hinted that an agreement was possible the club on their £ 35.5m signing of its client Joao Cancelo of Valencia in June.
Moving the sky and the earth financially, Juventus has found a way to earn more than 105 million euros (93.01 million pounds) at Real Madrid to bring the legend to Turin, 34 years old . Then, after agreeing to pay in advance on 30m euros (£ 26.57m) per year in after – tax wages (nearly 60m euros before deductions), the agreement was concluded.
The old lady had her man and, for the first time, the support and respect of her domestic rivals.
The arrival of a defending champion of the Golden Ball in Serie A is a coup d'etat not only for Juventus, but for the whole of Calcio, helping to restore somewhat the reputation of a fallen league
.
Ronaldo is a career that should always start in Italy but will probably end in the peninsula.
In 2003, Luciano Moggi, the sports director of Juventus, now in disgrace, had apparently reached an agreement with Sporting Lisbon for the purchase of their young talent.
As part of the deal, Marcelo Salas de la Juve had to move in the other direction but, after visiting Lisbon, the Chilean refused the transfer forcing Juventus to abandon the rising Portuguese star . Ronaldo has continued to join Manchester United and the rest, as they say, is history.
Yet Juventus remained a special club for Ronaldo and he admitted as such earlier this year, saying: "I have always loved Juventus, I was a kid, and I did not like it. love to watch them play. "
Lionel Messi may well remain a man of a club throughout his career. However, Ronaldo believes that nothing could seal a legacy like dominating three different leagues and winning every possible trophy along the way.
If there is one thing that has escaped Juventus, it's the Champions League. Having reached the final nine times, they only brought back the trophy twice.
And if there is anyone who knows how to win a finals, that is Ronaldo.
Driving Real Madrid to three consecutive wins in the Champions League, he knows that while he can finally help Juve succeed after five failures, he will be hailed as a football god, sealing his legacy and his reputation for differentiator.
"More than just money and trophies"
It is not only about money and trophies. In Serie A, age does not matter.
Francesco Totti finally retired at the age of 40, the central defender of Juve Andrea Barzagli has just extended his contract with the club despite 37 years, while Gianluigi Buffon remains strong at 40 years. As commented Patrice Evra: "I have not spoken to Cristiano about it, but my advice is, if he wants to play at 2050, he has to go to Juve." 19659003 "I thank Juve, because if after Manchester I continued to win and run, it was thanks to them." Juventus could well help Ronaldo to ensure his participation in the next World Cup. "
Nicknamed the accord of the century by Italian newspapers, some see it as an excessive indulgence.
Journalist Marca Ignacio García-Ochoa challenges Juve's decision to move for a player in his twilight years who missed seven league games and six Copa del Rey games to manage his form.
If we are to consider his fees and his salary, Ronaldo costs about 96 million euros a year, which equates to nearly a quarter of the annual revenues of Juve.
Fiat should help finance the case and the star should become a global representative of Ferrari. 19659003] This will not only generate the funds needed to pay his salary but will bring together the various components of the Agnelli family's business empire.
Is the money well spent?
What many have not noticed, is that Ronaldo play sports It will also make a financial impact, even if it will cost "too much" in the first place.
Juventus is one of the biggest clubs in the world. She has many champions and is known to have reached the European finals, but her turnover does not compare to that of the big hitters.
Their brand is small and, until 2015, their turnover was lower than that of German Schalke – a team that has evolved into the top four of the Bundesliga.
Despite working regularly to develop the brand, Juventus still does not do as much as Inter Milan in commercial income.
The Nerazzurri have raised 130 million euros in 2017 following the acquisition of the club by Suning, while Juventus, winner of the Serie A and twice-finalist of the Champions League, has achieved 114 million euros according to Deloitte & # 39; s Money. Report of the league 2018.
Juventus must increase its revenues and the club hopes that his fortune will change with the arrival of Ronaldo.
Making the difference even before its transfer is confirmed, the price of Juve rose 33% last week at a time when large Italian companies, including the Exor of the Agnelli family, have suffered a fall.
The Hookit research firm estimates that Ronaldo has generated a value of 404 million euros (357.9 million pounds sterling) for its sponsors in the last 12 months – as Forbes noted .
The Italian Calcio e Finanza reported that his conservative estimate shows that Ronaldo could increase Juve's commercial income by 30%. When you add that to the number of ticket sales for which it will be responsible, the possible renegotiation of sponsorship contracts and a possible final of the Champions League, then Juve will smile.
How will he integrate?
Its impact off the field is obvious, questions have been raised about how Ronaldo will fit in Juve, a club famous for working as a unit without ego.
a secret weapon to Mbadimiliano Allegri.
Allegri, a chief tactician, will already have ideas on how to create the perfect formation, but Ronaldo will probably have clarified his requirements from the eventual departure of Gonzalo Higuain
. to Chelsea to help finance the arrival of Ronaldo and that might well suit the Portuguese star who did not always appreciate queuing next to him when the pair was at Real Madrid.
After the release of Los Blancos from the Champions League in 2010, Marca dedicated his home page to a photo of the two attackers in a perceived dispute. Ronaldo was furious that Higuain chose to shoot rather than pbad to him.
In 2015, Napoli publicly denied that Higuain had called his former teammate "selfish and overrated" but always said that he believed his fellow Lionel Messi was the best.
What would the departure of Higuain mean?
Whether he does it or not, the Old Lady is confident Allegri, who Do not be afraid to try new formations as part of his quest For Tactical Balance, Ronaldo will shine and flourish alongside Paulo Dybala and especially Douglas Costa.
If the attacker makes some claims, Juventus will surely concede knowing that all he does and demands, is to ensure the success he aspires to.
They boasted of the Golden Ball winners before and now Juventus is back.
Benvenuto in Italia Ronaldo!
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