[ad_1]
As part of a Q & A session on last-quarter revenue, Activision Blizzard explained on demand why Bungie and Destiny split up. According to PC Gamer, the reason given is primarily that the MMO stock could not meet the publisher 's financial expectations, in part because Bungie seemed to be blocking additional monetization efforts from the publisher. Activision.
The director of operations, Coddy Johnson, lists three reasons that led to the decision.
"First of all, as you know, we were not the owners of the Destiny brand, which is different from all of our other major brands and which, in our opinion, belongs not only to the brand. It gives us an opportunity to focus on new experiences and new models of player loyalty, generating new revenue streams and, of course, a structurally superior economy, if you own the brand. "
"And that's probably the second factor in our decision-making process, which has been hailed by critics, offering quality content, but not meeting our financial expectations."
Third, Johnson mentions that employees are a rare resource within Activision and that some of them are committed to bungie. "But now, after the conclusion of the agreement, they will be released after a short transition period."
Latest video: Bungie ViDoc – The Road Ahead
Source link
