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IThe latter fashion company – described as a "sleek and sophisticated capsule" – will be added to the growing market for plus size clothing in the UK, which is currently valued at £ 6.5 billion.
Earlier this year, Marks and Spencer launched a Curve range offering 100 pieces ranging from the UK at prices from 18 to 32, while Ashley Graham became last year the first plus size woman to be on the list of the highest paid Forbes models.
Goop's new collection includes five pieces, including a dress, a jumpsuit, a pea coat and a tuxedo jacket with matching short pants, a look that Ms. Paltrow regularly wears on the red carpet. The coins range from £ 187 to £ 327.
The website has been selling clothing of different brands since 2012, including Joseph and Stella McCartney.
Speaking of working with Goop, Universal Standard founder Alex Waldman, a former fashion journalist, told The Business of Fashion: "It's really about [size inclusivity] the new normal through a variety of channels.
"The thing that should determine [your clothing] the choices should be to your liking and your budget. We do not need any additional obstacles. "
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