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In September, Hulu Discovery announced the creation of a partnership for live and on-demand programming, which would see Discovery's content transition to Hulu's streaming service. Today, as promised, these channels are coming online with the launch of Discovery Network programming through Hulu with live TV packages.
This means that Hulu with Live TV subscribers will now have access to five new channels of the main bouquet, including Discovery, TLC Motortrend, Animal Planet and ID. This is the first time that the content of these networks is available live on the Hulu service.
Hulu's on-demand subscription plan, however, offers a number of network library episodes, including Food Network, TLC, and HGTV.
In addition to extending the base package, Hulu's new add-on kits, focused on entertainment and programming in Spanish, are also extended to Discovery Networks content.
Earlier this month, Hulu announced the launch of these two new add-ons, which are small bundles of channels that subscribers can choose to add to their main package. The "Español" add-on at $ 4.99 per month, for example, offers live sports and news networks including ESPN Deportes, NBC Universo, CNN En Español and History Channel En Español.
As a result of the Hulu-Discovery partnership, it will now include Discovery en Español and Discovery Familia.
Meanwhile, the Entertainment add-on at $ 7.99 per month offers live feeds on the following networks: LMN (Lifetime Movie Network), FYI, DIY Network, Cooking Channel and CNBC World.
With this agreement, he now wins Destination America, Discovery Family, Science, Discovery Life and AHC.
Together, the new channels bring to Hulu's live television service a variety of popular lifestyle content, including programs such as Upper Fixer, Chopped, Fiancee to 90 Days, Naked and Feared, Cupcake Wars, Catches the Most Deadly, Brothers of Property, Alaskan Bush People, and House Hunters, for example.
This type of home improvement program and other rates in reality is one thing that on-demand services such as Netflix have not yet caught up. Netflix recently launched originals such as I arrived there! and Sugar rush in the competition space to cook in order to involve the public of reality TV, but did not really have success in the renovation space.
Not doing more in reality TV could be at the disadvantage of Netflix. Hulu's data showed that this content is often very controversial, with one third of Alaska Alaska People audience frenzy by looking at the entire series, for example.
And on Sunday, viewers stream a number of episodes of the other titles, including: Fiance of the 90 Days, Property Brothers, Hunters, Fix Upper, The Most Deadly Fish, Naked and Scared, Chopped and Cupcake Wars. The last, Cupcake Wars, The company also noted that its audience was broadcasting 50% more hours this year compared to the previous year.
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