Box Office: The Battle of 'Avengers: Endgame & # 39; to win the record of the story 'Avatar & # 39;



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While Marvel's megahit is heading for the defending champion, analysts say it may not hit Pandora before Labor Day (if ever).

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Since its release on April 26 Avengers: End of the game broke all the records in his way, except to overtake AvatarThe box office of all time of 2.78 billion dollars.

Despite four weeks at the box office that have left the title of Marvel Studios with $ 2.62 billion in ticket sales around the world, End of Game facing a tough battle, according to industry experts.

"It slowed down more than we all thought," said Shawn Robbins, chief analyst at BoxOffice Media, who, after the first weekend of the film, had optimistically predicted End of Game crossing AvatarThe record of mid-June. He has since backed out his Labor Day prediction, if that hits the record at all. Robbins notes that "no film has opened at this level, globally."

"Avatar It was a marathon issue and now a sprint, "said Paul Dergarabedian, Senior Media Analyst at ComScore, noting that film releases could not be more different.

While AvatarThe progression to the top has been gradual – spend more than 60 weeks in the poster and receive a reissue at the end of the summer more than half of the year after its debut in December – End of Game Robbins was a big part of his business in the first few weeks.

It is also important to note that international box office growth is a major difference between the 2009 and 2019 markets. AvatarThe $ 204 million in Chinese ticket sales accounted for 7% of the box office's total box office receipts, while End of Game$ 608 million represents 23% of the global box office of the film to date.

End of Game will also be facing more box office competition in the future. The release of Legendary Detective Pikachu and Lionsgate's John Wick slowed End of GameThe impetus given to the international and national counters. While the official debut of the summer movie season begins this Memorial Day weekend with the release of another Disney title, Aladdin, the market will not become more crowded during the next weekends (see: Godzilla, Dark Phoenix, Toy Story 4).

"If the performance is the same, until now, there will be a margin of $ 10 to $ 20 million that will be half north and half south of AvatarAdds Robbins, "but it would be surprising if Disney did not have access that way. "

Office Box Updates
Avengers: End of the game

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