Brave’s latest product is a straight shot on Google

Brave, the desktop and mobile browser based on the Chromium code, saves a lot of time. Its stated mission of protecting privacy and blocking malicious advertising resonates with many users, especially those who are increasingly tired of Google’s track record in both cases. Brave’s latest initiative is an acquisition of Tailcat, a small open source search engine outside of Europe.

The renamed Brave Search will be the result. Brave’s introductory post lists a set of principles, focused on privacy, lack of targeted advertising, and algorithm transparency. The latter is crucial, contrasting with the black box that is Google’s search algorithm and the problematic links it has with advertising and company services. The research team published an academic article (PDF link) describing its objectives. They include a complex filter system called “Goggles” provided by independent sources, both corporate and private. Essentially, users could choose from a variety of modifiers that would change the way the algorithm categorizes content, seeing behind the curtain at every step.

Other upcoming search engine features include a paid and ad-free option, open engine access for other platforms and search engines, and of course, deep integration with the Brave browser itself. The most interesting parts of Brave Search don’t exist yet – and as of this writing, Tailcat doesn’t work either. At the moment, Brave offers a registration page and a waiting list. There is no indication when Brave Search will be available, either in limited capacity or to the public.