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The entry point of cheap 3DS makes it a viable entry point into the Nintendo ecosystem for young players.
Many wonder why Nintendo persists in keeping the 3DS, despite the explanations of Nintendo executives. to keep the handheld on the market and actively supported even after the launch of the Switch many times now – as a cheaper device, with thousands of games, most available at cheaper prices than the games of the switch it provides an easy and compelling C & # 039; s is a good entry point into the Nintendo ecosystem for kids, which are part of Nintendo's traditional demographic groups and for whom the switch might be out of reach .
And now, in an interview with Game Informer, Reggie Fils-Aime reiterated this reasoning, stating that Nintendo sees it as an essential part of the Nintendo ecosystem, and that young 3DS owners are more likely to switch to a switch later. 9003] "In December, we had 27% growth [for the 3DS] compared to last year in the United States," said Fils-Aime, citing the continued success of the 3DS even though late in its life. "Here in the United States, up to May, it's up 10% a year." It continues to be a vibrant system.
"The reasons are, for the target audience that we looking for – parents with children – we see this as an excellent first device for those five, six, seven, and eight years old … The portability, the ability of the hardware to take damage and survive the drop test, more than a thousand games available with newcomers, that's what motivates the performance.It becomes a gateway for these children who are 10, 11 and 12 years old and then switch to Nintendo Switch. Is a strategy that works, and we will continue to support this platform.We have more games to come, and certainly in 2019, we see this as a key part of our business. "
This has sense – while software sales on 3DS have fallen dramatically in recent months (it has never been too much a dynamic ecosystem for game sales, and the launch of the Switch seems to have taken little wind in its sails), the hardware continues to sell, and no doubt, it's not too expensive for Nintendo or retailers keep on the shelves. Now, that's still to be seen after 2019, maybe that's where the successor to 3DS Nintendo envisioned,
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