Pokemon GO exceeds $ 1.8 billion in global revenue

The popular augmented reality game from Niantic Labs, Pokemon GO, has accumulated a total business turnover of $ 1.8 billion worldwide, according to the Sensor Tower Applications Research Company . The most recent data from the company also indicate that players in the world are still spending about $ 2 million on gambling daily. The latest estimate indicates a significant increase in gaming revenue since early 2017, when the Sensor Tower reported that Pokemon GO had made more than $ 1 billion in gross revenue, with the AR game having reached this milestone in less than seven months since its global launch.

The latest Sensor Tower report also provides a breakdown of the origin of most Pokemon GO gains. According to the research firm, players in the United States contributed $ 607 million to the business figure, while users in Japan spent a total of $ 500 million on the game. The major part of the remaining income comes from the United Kingdom, Germany and Taiwan. Sensor Tower also pointed out that the Android version of the game accounted for 58 percent of this turnover, which is an unusual observation since iOS gamers traditionally spend more on microtransactions and upfront fees.

Pokemon GO has lost much of its momentum since its initial release in July 2016. A month after its debut, Sensor Tower estimated that the game generated a global turnover of $ 160 million. The game is expected to reach $ 1 billion in revenue by the end of the year, although a large part of the players have given up on the game fairly quickly, possibly due to slow day of content. The application developer based in San Francisco, California has repeatedly promised that he would continue to update Pokemon GO for many years to come, with the ultimate goal of including all existing pocket monsters and the popular mechanics of the series in the mobile game. [ad_2]
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