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Building on the success of its OnePlus 6 device, Chinese smartphone maker OnePlus captured 40% of the high-end segment in India in the second quarter of 2018, according to a new report. Samsung captured 34% of the premium segment while Apple's 14%, its lowest ever.
According to Hong Kong-based Counterpoint Research, the premium smartphone segment (Rs 30,000 and over) grew by 19% annually and 10% sequentially in Q2 2018.
"The rise in consumer demand for the high-end segment was boosted by the increase in bids around new launches compared to last year, "says the report released last Monday.
OnePlus and Apple – accounted for 88% of the overall premium market compared to 95% a quarter ago
"This is due to the entry of new players in the segment led by Huawei (P20), Vivo (X21), Nokia HMD (Nokia 8 Sirocco) and LG (V30 Plus), "the report added.
Samsung captured more than a third of the total smartphone market during the quarter with promotions around its flagship Galaxy S9 series. ] In terms of top-selling models, OnePlus 6 was the best in the premium segment, followed by Samsung Galaxy S9 Plus and OnePlus 5T.
"The constant focus on high-end flagship smartphones and unprecedented community connections has allowed OnePlus to gain the trust of users," said Neil Shah, Associate and Director of Research, IoT, Mobile and Ecosystems. , Counterpoint Research.
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