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If you thought that deleting an application meant it was the last time you saw it, think again.
Developers have found a way to determine which users have deleted an app and quickly provide them with a host of ads to entice them to come back.
According to Bloomberg, many companies have registered as customers of these application tracking companies, including Adjust, AppsFlyer, MoEngage, Localytics and CleverTap, among others.
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Developers have found a way to determine which users have removed an app and quickly offer them a host of ads to get them back to the software.
These companies often offer uninstallation checks as part of a longer list of development tools.
Application developers are able to determine if the user has uninstalled his software with the help of silent push notifications.
Silent push notifications are not a new tool.
Many applications use them to perform tasks in the background when the user does not participate directly in the application.
For example, developers can send notifications to an application installed on a user's phone to update the content of the application, for example to refresh an inbox.
When a user has removed the phone application, the developer does not receive a ping request from the device when it tries to send a silent push notification.
It is possible that application uninstallation tracking violates Apple and Google's policies for iOS and Android, although neither company responded to the request for comment from Bloomberg.
With the technology developed by these app tracking companies, developers can add these changes to the file linked to the mobile device's unique advertising ID, marking it as uninstalled, Bloomberg noted.
From there, it gives them the necessary tools to be able to follow the owner of the device wherever they go and to broadcast targeted ads asking them to download the application again.
It is possible that followers violate Apple and Google's policies for iOS and Android, although neither company responded to Bloomberg's request for comment.
"It's usually hard to follow netizens once they've decided not to use your product," said Alex Austin, CEO of Branch Metrics Inc., at Bloomberg.
Some app developers say that uninstall tracking features are used to improve their software and get rid of common bugs.
However, it seems unlikely that many users feel that it's just that an app be allowed to track their devices after uninstalling it.
HOW DOES APPLE PREVENT USERS FROM BEING FOLLOWED?
Apple's new tool, called "Intelligent Tracking Prevention" in the latest version of Safari, offers users more options to limit how they are tracked from a site to the site. ;other.
It prevents "Like" or "Share" buttons from social media and comment widgets from following users without their permission using "cookies".
The tool also features "simplified system information" when users browse the web.
This is precisely after the practice of "Browser Footprint," which allows sites to determine that a device belongs to a particular user based on your plugins or system configurations.
Updates are expected in upcoming MacOS Mojave and iOS 12 software, both of which are expected to be released later this year.
Apple has created tools to prevent advertisers from tracking users.
For example, users can anonymize the unique advertising ID of their device by enabling the "Limited Ad Tracking" option.
To do this, go to Settings, then Privacy and go to the "Advertising" section.
From there, users can drag their finger to activate the "limited tracking of ads". This allows advertisers to see your unique ID as a string of zeros, protecting your identity from tracking.
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