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HTC's demise in the highly competitive smartphone market will go down as one of the lessons that you can not rely on on your laurels for sustained success. The company, which is considered to be one of the world's foremost companies, has been forced to sell a company-wide restructuring effort.
Since the sale of its smartphone division to Google, HTC has been focusing on the premium end of the market. However, Taiwanese smartphone maker might launch a mid-range smartphone after all. HTC's upcoming mid-range smartphone was recently spotted with Qualcomm's Snapdragon 435 Soc and now, the device has appeared once again. The mid-range smartphone, which goes by the name HTC 2Q720000, has been certified by the WiFi Alliance, leading the company is inching closer to launch.
HTC Ore mid-range comes with Android 8.1 Oreo. It is disappointing that HTC is planning to launch a device based on Oreo when Android 9 Pie has been out for more than two months now.
Alongside confirmation about the software version, the listing once again confirms that the device will be powered by Qualcomm's mid-range Snapdragon 435 chipset. The firmware listed, however, suggests that the company could work on a higher-end version with Snapdragon 625 as well.
Watch: Xiaomi Redmi 6 Pro First Look
HTC is yet to officially confirm the existence of the smartphone but it does not seem likely that it will end up in the end of this year. A purported launch by the end of this year will allow HTC to target consumers during the holiday season. However, the smartphone is likely to become a smartphone capable of winning consumer trust. We will know the end of this year.
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