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In response to the popularity of shared game clips, videos, and live streams from Let's Play, Nintendo launched a creative program that aimed to reduce profits when users created content containing its games. The policy started in 2013 with Content ID Match claims on YouTube before the program's official launch in 2015. Tonight, Nintendo announced the program's closure at the end of this year and said, "We're helping creative fans to show their love more easily for Nintendo and monetize videos containing Nintendo game content. "
What does this mean in practice? A set of simple guidelines that more closely match the approach of Sony and Microsoft. Although it's not really a free game for all – Nintendo has stated that it still can and will delete videos that, in its opinion, violate these rules – content creators who monetize their videos on platforms like YouTube, Twitch, Facebook, NicoNico Live or Twitter to come and post game videos.
The caveat is that unless they use the system's sharing features, they must "include your creative contribution and comments" instead of the raw video and nothing else. It also excludes the content of pirated games or games that are not yet officially published (Super Smash Brothers Ultimate we watch you).
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