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Apple announced the hiring of Mr. Giannandrea internally in early April, but he had not publicly announced his responsibilities until Tuesday, when he l & rsquo; Added to the leadership page of his website. He indicated that he would report directly to Chief Executive Officer Tim Cook, with the title of Chief of Machine Learning and Artificial Intelligence Strategy and a skill that includes technology development. Siri.
Giannandrea takes control of Siri while he's trying to fend off growing competition from rivals such as Google's Wizard of Alphabet Inc. and Alexa's Amazon.com. These badistants have outperformed Apple's product in independent tests on its ability to accurately answer questions, forcing the iPhone maker to catch up in a category it's invented.
Apple officially transferred Siri's responsibility to the software manager
Craig Federighi
Last September. He has been supervised by Vice President Eddy Cue since 2012.
Voice-activated virtual badistants like Siri and Alexa, powered by artificial intelligence technology, are gaining popularity by facilitating computer tasks like research information, go shopping and turn on lights. Industry leaders expect systems to be integrated into a multitude of devices, from vending machines to cars to appliances.
The number of Google Assistant and Alexa users has increased in recent years. The market is expected to reach 225 million units worldwide by 2020 with Amazon Echo and Google Home each claiming 34% of the market, according to the Cbadys market research.
Apple HomePod, which went on sale in February, had to face sales after critics criticized Siri's limited capabilities on the device. Apple sold 600,000 speakers in February and March, according to market research conducted by Strategy Analytics, and is expected to claim only 10% of the global market for smart speakers by 2020, according to Cbadys.
Apple declined to comment on Giannandrea's role. The company said Siri is the most used virtual badistant in the world with more than 10 billion queries processed monthly.
At Google, Mr. Giannandrea, known to his colleagues as "JG", oversaw artificial intelligence and research. His responsibilities at Apple, in addition to Siri, will include the operation of the broad learning efforts of the Apple machine. The role gives him a chance to further integrate the machine learning tools developed by the startups that Apple has purchased over the last two years, including Lattice and Turi Inc., to improve Siri's performance, according to badysts.
its Core ML technology, a system that extends the machine learning capabilities of the enterprise to the application developers.
Write to Tripp Mickle at [email protected]
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