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Apple has had hard times in India, including the loss of three key executives who continue to Bloomberg weekend report, the smartphone market is the world's third largest market for smartphones.
Executives played a key role in the efforts to expand Apple's business in this country. , according to the report, and with their departure, the entire Indian sales division is being restructured. Bloomberg writes:
Among the executives who have left are his national chief of sales and distribution, the head of his commercial channels and medium-sized businesses, and the head of telecom sales, said the people, who asked not to be identified discussing internal issues. Bloomberg noted that Apple has long struggled in India due in part to high tariffs that inflate the price of their devices by up to 20 percent, leading many consumers to buy at mid-priced competitors like the Chinese manufacturer Xiaomi or Samsung, based in South Korea. To compensate, he makes some iPhones like the 6S in the country and notices older models. For example, Apple is still pushing the SE iPhone for around $ 375, which is still quite expensive for much of the local market.
This strategy still seems to have a lot of impact. Bloomberg writes that Apple has barely broken three million device sales last year, and that 2018 has seen even slower sales:
In India, where it holds about 2% of the market, Apple has sold 3.2 million iPhones in 2017, according to Counterpoint Research. In the first half of 2018, less than a million devices have been moved, he estimates.
Earlier this year, Cook reported figures showing 20% growth in incomes in India for the January-March quarter. percent. As the Economic Times noted, Apple seems to be stuck between a rock and a tough situation: it can not expand its customer base in India without lowering prices, but falling prices would compromise its "value of money." "Long-term" aspiration, for which she. Cook added that the growth of the Indian middle clbad would create new sales opportunities. (In other words, Apple expects a market interested in paying too much for a cell phone to emerge).
At the time, Cook told investors: "There are tremendous opportunities for us and we have an extremely small share in this market globally … and so we put a lot of energy into it. (in India) and are working with the operators in this market and they are investing heavily in LTE networks and the infrastructure has become quite important since we started putting a lot of energy there, because of their leadership. "
" iPhone sales in India were weak first half of 2018 and, although the second half is traditionally strong, Apple will still lag behind last year, "said Bloomberg Neil Bloom, research director of Counterpoint
In Asia, like China, which is today the second largest market of Apple, Apple has broken a collapse of sales of 18 months in China in October 2017, although this may be due in large part to the modernization of customers.According to CNBC, sales in China have since increased on the popularity of the iPhone X, although Apple remains potentially vulnerable to retaliation if the ongoing trade war between the United States and China continues to intensify. [19659089]
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