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"Opportunity for everyone in BC"
This is the message the BC Liberals are launching, with the party unveiling a new logo, slogan and brand at their annual conference on Saturday.
The logo presents a graphic image of a trio of mountain peaks with the sea in front of them and the rising sun behind them, flanked by the name of the party in red and blue and the message "opportunity" underneath.
The new logo of the BC Liberals.
Liberals from British Columbia
Previously, the slogan of the BC Liberals was "The Liberals of British Columbia Today".
The party also unveiled a new slogan, "Win, It's Work".
The new brand was unveiled before the opening remarks by BC Liberal Leader Andrew Wilkinson in front of party members.
Explaining the new identity, Wilkenson told the badembled crowd that the ruling NDP was picking winners and losers.
"In this province, the government must serve everyone," he said.
"And it's kind of a hardcore basic proposition that our caucus holds in their hearts every day."
On Friday, BC Liberal MP Jas Johal told Global News that the Liberals were preparing to attract more millennials to their tent.
"There is a generation shift in policy, today in nine out of 10 provinces, GenX and Generation Y, those 52 and under, outnumber baby boomers," he said. declared.
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"We must represent all the concerns of the province. So we really need to focus on the fact that we're listening to a younger generation now. "
More than 1,000 people are expected at the Liberal weekend convention, with opposition to proportional representation being a key theme.
© 2018 Global News, a division of Corus Entertainment Inc.
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