BEFORE JC. music exec's excuse for the tweet criticizing diversity at the Juno Awards



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A prominent Canadian musician backtracked on a tweet criticizing the Juno Awards for prioritizing diversity and inclusiveness in the determination of artists at the awards ceremony.

Jonathan Simkin is a BC He was co-founder of the 604 Records indie music label with Chad Kroeger in 2002.

He is also the lawyer of Kroeger's Nickelback Group and is head of Other Canadian groups, including Carly Rae Jepsen

. On July 10, he tweeted: "I just signed a new band: 2 guys, 2 girls, one Indian, one Korean, one black and one physically disabled, I call them" The Inclusive 4. "- just horrible – but I tell myself that they are a shoo-in to get @TheJunoAwards broadcast next year. "

The tweet, which is no longer visible because its Twitter account does not show up. is more public, generated backlash online. [Traduction] "Badly Written"

In a telephone interview with CBC News on Wednesday night, Simkin said that he had disabled the account when he saw the reaction explode

"It was a tweet stupid, it was poorly formulated. trying to argue a point and I have horribly formulated it, "he said. "I was trying to use black humor and it failed."

Simkin said that he regretted the choice of words, but that he remained faithful to the message that he was trying to convey.

"We live in a world where there is inclusion is important, but other factors – talent and merit – are also important, which scares me that we sometimes take decisions only [the] [of inclusion]. "

In a statement released on Thursday, Simkin apologized for the tweet

" After reflection, I can see that the comments were horribly insensitive, and I understand why some people were hurt by these words, I apologize for them, it was not my intention.

The Juno Awards and the Canadian Academy of Recording Arts and Sciences did not immediately respond to the request for comment from Radio-Canada. Voluntary Ignorance "

Eva n Redsky, a Toronto-based singer-songwriter Ojibwe, who has previously performed in the Juno nominated group The Single Mothers, said that he was engaged with Simkin on Twitter before his account is temporarily disabled

"It's more hurtful than anything else. It only repeats how it has always been, and the kind of pbadivity that many high ranking people have for certain musical communities, "he said.

"At the previous label, I was one of three minorities But Redsky says he is optimistic and believes that executives like Simkin, who have long benefited from the grant and rewards systems of Canadian music, are behind their time.

"It's self-consciously ignorant.You do not look at what's going on in the Canadian music industry in general.And it's time for people to start paying attention .

Solution: A previous version of this story included a tweet from an artist represented by Simkin, their tweet was, in fact, in reference to a problem unrelated to Simkin. (19 July 2018 19:21)

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