Can India lead Apple to the world's first trillion dollar company?

With nearly $ 940 billion, Apple is on the verge of becoming the world's first billion-dollar company – and the feat could be achieved by the end

The technology giant has crossed the $ 900 billion mark of market capitalization last November after launching its iPhone X "super premium" and, according to Tim Cook, India, "we set a new first-half record" as Apple reported results record for the first quarter of 2018.

However, in India – the third largest smartphone market in the world – the iPhone iPhone manufacturer Cupertino has not crossed the 2-3% of sales despite arriving in the country

Seeking to set up, the company is currently undergoing a reorganization under the leadership of Michel Coulomb, the new director of operations in India who took over from Sanjay Kaul last December. [196] 59003] The iPhone The manufacturer is also seeking tax breaks and other incentives from the government to start badembling more handsets in the country and its proposal to create a manufacturing unit would be evaluated.

In 2017, Apple sold nearly 3.2 million iPhones in India. As the company needs to increase its market capitalization by nearly six percent to become a trillion dollar company, can India intervene?

According to industry experts, India is the fastest growing among the 20 largest markets in the world. The rapid growth of the smartphone market can be attributed to several factors such as the low penetration of smartphones, inexpensive mobile data and the growing ambitious middle clbad

. As a result, the Indian smartphone market continues to be fertile in the coming years, helping brands develop and improve their portfolios. "19659003" "Certainly, Apple is an important market to target and develop." Upasana Joshi, Deputy Director of Research, Client Devices, IDC India, told IANS

The current base of smartphone users in India is of 400 million euros which should increase by leaps and bounds [1965]. 9003] "Apple's market share in India has increased in recent years.This is a high-end player and it is performing well in this segment in the country," says Anshul Gupta, director of research at Gartner.

According to Gupta, like any other major player, the iPhone maker is optimistic for the country. "It's not yet known if India is going to help it become the $ 1 trillion company – but yes, the smartphone market in India is growing across the price segments, offering many opportunities to Apple ". 19659003] Apart from Samsung, which recently unveiled the world's largest mobile factory in India, another big concern for Apple is a couple of Chinese gamers who have courted a lot of the ambitious users who would otherwise have changed to new iPhones . Chinese players like OnePlus and Oppo have stopped the flow of users to Apple by selling high-end devices in the Rs 30,000-Rs 40,000 range with the latest features. The charm of owning older iPhones is also gone, as larger screens with better aspect ratios are now preferred, "says Satish Meena, Senior Forrester Research Forecasting Analyst

unless Apple makes the latest iPhones here and sells them cheap. Compared to the United States, India is a "mobile" market first, and as a result, most digital services are designed around smartphones, placing them at the heart of users' concerns. However, compared to the United States, the average selling price (ASP) in India is more skewed around $ 150, making a tough market for Apple where even older models such as the iPhone 6S are sold for $ 300 – Tarun Pathak, badociate director of Counterpoint Research, told IANS

that "today," Apple has a two percent share of smartphone sales in the Indian market. Remaining 98% of the market has warmed and become deeply embedded in the Android ecosystem, "added Pathak

Apple is currently badembling a single model in India – the iPhone 6S (previously, he was iPhone SE that has not made much progress) – with his partner Wistron. It lacks the iPhone 7, 8 or X that further distance Apple from the overall opportunity.

"Apple can still remain optimistic about India with only 30% of the population using a smartphone and a potential opportunity for all market players." According to Josh, Apple has been successful in India, which is evident from the fact that iPhone users are among the most loyal users of all smartphone brands, eagerly waiting to get their hands on the new model of the iPhone.

Yet, simply be bullish may not help Apple in the near future.The time has come to take concrete steps, put India on its global sales map and break through the $ 1 trillion hurdle. [19659017] [ad_2]
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