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Electronic Arts has announced that it has acquired Industrial Toys, a creative team that has produced a number of ambitious mobile games for an undisclosed price. Industrial Toys of Pasadena, California, was founded in 2012 and its co-founder has a prominent pedigree: Alex Seropian, founder and former CEO of Bungie Studios (creator of Halo and future Destiny).
Seropian and co-founder Tim Harris wanted to bring first-person shooter games to mobile games. They sought to create mobile-type console experiences, but found that it was more difficult to do. They launched titles such as Midnight Star, a sci-fi shooter where the movement was restricted and the aim was more automated, because it worked better on mobile devices.
The acquisition ended in July. We were inspired by their unique approach, "said Samantha Ryan, senior vice president and general manager of Worldwide Studios Group of EA, in a statement. "We are excited to see them join our studio, pursue new ideas together and bring incredible new games to our players."
The 14-person Industrial Toys studio joins the EA Worldwide Studios organization, the worldwide creative collective responsible for developing EA titles on all major platforms.
The founders of Industrial Toys have also created a similar studio, Gunslinger Studios, which makes multiplayer games of one minute.
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