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BRACKLEY, PEI – The owner of a drive-in park in Prince Edward Island says that the requirement that cinemas view most new Disney releases for at least three weeks suffocates small town businesses.
Bob Boyle, owner of Brackley Drive In Theater, the norm has become a bigger problem since Disney acquired Marvel Entertainment and the Star Wars franchise, and he expects the problem to reach its point breaking now that the titan plans to acquire 21st Century Fox.
Boyle said that Cineplex, the largest movie company in Canada, can afford to use its screen for weeks, there are not enough requests to continue playing a movie for three weeks in small communities, especially in a single screen cinema. [19659002"Sinousn'thaveafilmofqualityatthescreennextdayafterwedroveanemptycaravan"hesaid"WithouttheGermansandinthefilmisthemagic"
The Brackley Drive-In Theater has been operating since the 1950s and has been part of Boyle's family for nearly 30 years.
In theaters, especially in the Maritimes, there is only a short window of profitability during the summer months, and they need to show a variety of films during this time to keep customers looking.
Disney has also put in place another policy of years that prevent movie theaters from showing dual features of movies that they have not screened before.
Boyle said that this rule makes it even harder to find a good program, saying that it's pointless to show a month. "Disney puts an obstacle after the obstacle," he said, explaining that he had no problem with Warner Brothers, Universal Studios and other film companies. "No other studio does it."
He added that not being able to watch movies that they want in theaters may push some customers to hack movies, favoring the decline of the already-threatened film industry. The company spokesman told CTV Atlantic that each film is individually negotiated and that the company does not limit all films to a minimum of three weeks.
In response, Boyle says he never claimed. that Disney has this regulation for all their movies, noting that they have made exceptions in the past – although he reiterated that the rule applies to the "vast majority" of their new releases .
He said that there is no hard copy of the policy, but he understands that Disney could cut his relationship with his drama if he does not play a movie as long as the company asks him.
Boyle recently took the Facebook page of his drive-in to criticize the regulation, say His theater is no longer able to play "Incredibles 2" and "Ant-Man and the Wasp" this week because strict rules of the studio.
He asked his clients to push back the movie giant by saying "the studio"
In turn, dozens of pbadionate spectators responded by flooding the Facebook page of Walt Disney Studios, Canada, with comments Supporting Boyle's Position
Incredibles 2, "One user commented on his disappointment at not being able to see the film at Boyle's Theater:" You lose by sharing your work with our community and leaving a bitter taste for your brand. also. "
Another criticized the three-week policy, saying," This is not sustainable for the butts-seasonal. I imagine that I will wait for Netflix. "[19659002Boylesaidhewas"humiliated"bythesupporthe'sreceivedandhehopestheoutcrywilldrivethestudiotochangeitsregulations
He added that other movie theaters throughout the Maritimes have voiced their concerns about this and that this rule would apply to all theaters in North America – even if the effects harmful would be mostly felt in small localities
"It's mind-blowing, it's disappointing, we really hope for change," said Boyle.
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