Ivanka Trump closes her homonymous fashion brand – National

Fashion brand Ivanka Trump is closing. Abigail Klem, president of the company, announced Tuesday the closure of 18 employees of the brand. Trump herself should address them later in the day

The announcement comes less than two weeks after the Hudson's Bay Company announced that it would "eliminate" the brand in online and in its stores, citing "performance" problems. 19659002] LOOK BELOW: The Ivanka Trump brand has accelerated work in China

Trump abandoned her eponymous brand more than a year ago when she moved to Washington DC to become a senior advisor to the White House. "After 17 months in Washington, I do not know when or if I will go back to business, but I know that my goal in the foreseeable future will be the work I'm doing here in Washington," she told the Wall . Street Journal Tuesday. "Making this decision now is the only fair result for my team and my partners."

Although the fashion brand, which sells moderately priced clothing, footwear and accessories, has experienced considerable growth during the 2016 elections, its detractors have called for a boycott. In February 2017, Nordstrom abandoned the line, prompting President Donald Trump to urge the distribution giant to treat his daughter "so unfairly".

READ MORE: The Ivanka Trump brand torn from Hudson's Bay

According to Rakuten Intelligence, an online market research company, Ivanka brand sales Trump fell by nearly 45% in June 2018 on sites like Amazon, Macy's, Bloomingdale's and Zappos. In November, a survey by YouGov ranked the fashion brand among the top 10 brands listed for their perception in the eyes of consumers aged 18 and over.

Klem said that it was a very difficult decision for Ivanka and I am very grateful for the opportunity to have led such a talented and committed team. "

Some say the news comes as little surprise." Shannon Coulter, founder of the #GrabYourWallet campaign who urged consumers to boycott all Trump brands after the release of the famous tape Access Hollywood stated that the president's policies were directly linked to the decline of the Ivanka Trump brand.] READ MORE: Ivanka Trump abandons her fashion brand and moves to Washington

"This news is the result Trump's direct immigration policy and the forced removal of children from their parents "she told the Guardian." It's really clear that when this administration shows its racist and xenophobic tendencies, retailers are under increasing pressure to distance themselves from these brands. "