Large women work to reshape the fashion market

The former reality TV star Roxy Earle did not have formal fashion training to which she could look for her new large format fashion line with collaborator Le Chateau [19659002]. do not seem to have a clue as to how tall clothes fail women who wear them.

Earle says that she has taken into account the constant frustrations expressed by her army of Instagram followers, many of whom have gathered around her The #MySizeRox hashtag and her message of body positivity.

She says her mission is to reinvigorate large-size clothes with Roxy Earle from Le Chateau for sizes 0 to 22 W.

"So much fashion lets people out, does people get feel miserable – you look at fashion ads and they are not inclusive, "she says.

"They make a girl unhappy with herself.

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Earle says she's reported to Le Chateau s experts for technical details like building, but she had the last word about colors, patterns and how bigger size clothes.

Despite his bold and daring reputation, the former Slice star The Real Housewives of Toronto says she was not always as confident as she was. Is today: "I cried in many fitting rooms like many women because it is demoralizing. And then I decided that the time was up, I have enough. I will change that. "

It's a slow movement, but things seem to evolve as brands take into account average consumer comments," suggests the large-format model and blogger Ruby Roxx

. It is shocking to see how an established brand can hinder the fit of clothing when they simply enlarge it for larger sizes. She adds, "There have to be other adjustments that a larger size," says Roxx, highlighting the countless experiences she's had with articles, like a recent dress she's had. presented. bought:

"It fits perfectly to my hips, it fits my bads perfectly but it does not wear makeup at the waist My husband said," Why on earth would they make a dress that would suit these hips and those bads and not making any of you, the size? "

She knew the reason:" That's because they've done it for models and people right-sized. "

Diane Kennedy, owner of Cherry Velvet, is one of Roxx's favorite designers.A retro-inspired Vancouver brand that offers sizes XS to 4X

Kennedy says her goal is to adapt to the largest number of people, and despite more than 30 years of activity, she believes that there is still much to learn from customers about

"If anyone" one comes to try dresses and does not find something that suits him, I feel like I did not do my job well " , she says.

Ryerson School of Fashion Professor Ben Barry explains that voice clients force brands to respond to their demands. Social media, in particular, gave medium-sized women a megaphone to change their ideas and attitudes.

And with that, the idea that the vision of a designer is sacrosanct eroded

they not only need to listen, but really d & # 39; engage consumers in the process they want to succeed, "says Barry, who specializes in diversity issues.

The professor tries to instil this philosophy into a new generation of creators. designer plays a vital role in creating clothes, everyday wearers also have "essential expertise."

"Part of the problem has also been incorporated into the design process – the fact that fashion has worked so well a creative director is the source of knowledge and consumers are not part of the process," he says.

"You put a lot of pressure on a person or a small team to find a lot of ideas, wi"

And then there is the fact that a lot of the fashion industry is spinning around of "this idea of ​​thinness."

"Even selling to plus size women … brands fear it could hurt them," says Barry.

Of course, the professor would like to see more brands embrace the plus size market, but it also invites them to acknowledge their role in creating a "negative."

Blogger and fashion designer Jessica Biffi says that part of the change comes from mid-sized women who take the reins for the to anchor their own fashion lines.

"This was not the case. Biffi, a former competitor of Project Runway Canada who now runs the blog justbiffi.com

"I've worked with brands (plus-size) and I've been the only a taller person in the office.

Earle, too, argues with a company that aims to embrace diversity, but remains predominantly male, white and lean.

The needs of plus-size women have been misunderstood for too long, says Earle, as she cries a preponderance of dark colors, loose silhouettes and simply outmoded patterns.His line includes floral roses, linen suits and bright reds.

"There are so many misconceptions about who is a woman, what kind of income she has, what kind of clothes she wants to wear, "she says." I do not know what people thought – but the glamorous and incredible women who are willing to invest in beautiful clothes are of all shapes and sizes. "