Logitech buying blue microphones

When one company acquires another, the case is often judged by the financial sense it provides. For example, when Microsoft bought LinkedIn for $ 26 billion, many experts thought it was a colossal waste of money. I guess time will tell if the Windows maker has made a mistake or not. On the other hand, the acquisition of Twitch by Amazon for nearly $ 1 billion now looks pretty bright – the video platform is becoming more popular every day.

Today, Logitech announces the acquisition of Blue Microphones for $ 117 million. Although it is obviously not as important as the two aforementioned acquisitions, it remains very intriguing. In fact, the purchase of Blue by Logitech makes perfect sense, because the microphones manufacturer's portfolio fits perfectly into the products of its new owner. Logitech is known for producing high quality accessories, and even though it manufactures headphones, it does not really produce high-end microphones – the acquisition fills a void. And so, the case seems to be a match made in the sky.

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"Today, we have Logitech agreed to make the acquisition of Blue Microphones, a leader in studio-quality microphones for 20 years, thanks to its artists – legends and talents such as Bob Dylan and Imagine Dragons – who can create their own If you have not heard talk about Blue's lines of Yeti and Snowball microphones, you really need to listen to them … In truth, you've really heard them … on most of your favorite podcasts Because if you don? do not use a Blue microphone, your personalities on the Internet probably are, "says Logitech

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[19659002] The famous ac "For Logitech, it's a new space, says Cory-maker again. But, at the same time, it's not at all. Players are already using our G Logitech webcams to stream. People make video calls with friends and family through Logitech every day. And in business, our audio and video know-how is evident whenever a video meeting is held at the office. Joining Blue and its micro lines is an adjacent logical opportunity with great synergies. We can not wait to go! "

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Blue Microphones Tells This which follows:

Here is the case: all of us at Blue will continue to create cool stuff for professional musicians, players, podcasters, YouTubers and streamers, Logitech will help us conquer the world. our new expanded Logi family also includes Ultimate Ears, Jaybird, Logitech G and Astro Gaming Nice

It remains to be seen whether this acquisition will be profitable for Logitech, in other words, this agreement will not or will not Logitech – it seems to be low risk / high reward.The Blue brand has quite loyal to content creators, such as streamers, musicians, vloggers and podcasters – Logitech g should only strengthen it.

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