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Nike shared a teaser video to create hype before launching its first pair of self-lacing basketball shoes this week.
The teaser features several NBA athletes who try the shoes and adjust the electric laces with their smartphone. Even if we do not see the shoes themselves, phone connectivity alone is a big improvement over 2016 HyperAdapt 1.0 shoes.
HyperAdapts had no wireless connection and required users to press a button on the shoes to activate the power laces.
The game will never be the same.
Allow yourself tomorrow at 8 am EST. @nikebasketball pic.twitter.com/4LrJGpPDY6
– Nike (@Nike) January 14, 2019
Further, Engadget reported that the new lace-up shoes are expected to cost $ 350 (about $ 465), a significant drop from the $ 720 ($ 956) HyperAdapts price.
Nike is hosting an event on Tuesday, Jan. 15 at 8:00 am Eastern Time, where it will unveil "The Future of the Game". We will probably learn more about this new pair of lace-up sneakers at this event.
Source: Twitter, Nike Via: Engadget
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