Nintendo Chief Says Beefing Up Sales Switch is the main task in his strategy



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Nintendo's new boss said in an badyst briefing that the Nintendo Switch remains on a stable growth trajectory.

Shuntaro Furukawa, who became president of Nintendo on June 28, said the company's strategy has been expanded to include the Nintendo Switch.

The company is continually updating add-on for games, like Mario Kart 8 Deluxe and Splatoon 2, which both received updates since April. Nintendo has also held limited-time events like the Splatoon 2 World Champion and Super Smash Bros. Ultimate exhibition matches. These events are places where crowds can "feel the energy of our game communities," Furukawa said. More events are coming, like the 2018 Nintendo Live event coming in November.

Nintendo's evergreen titles – Super Mario Odyssey, Mario Kart 8 Deluxe, The Legend of Zelda: Breath of the Wild, and Splatoon 2 – are sustaining their sales momentum, Furukawa said.

He also said that the Nintendo Switch Online paid service had a good launch in September. He noted that consumers who have purchased a subscription are opted for 12 subscribers. Downloadable versions of packaged software are now 60 percent of all digital sales.

"Software publishers have been releasing everything from evergreen titles that appeal to broadcasters to satisfy ardent game fans, and" "said Furukawa.

Fortnite Battle Royale has been downloaded to almost half of all. And he said that Square Enix has seen more than 1 million copies for Octopath Traveler on the Switch.

As of October, there were more than 500 software publishers selling more than 1,300 titles on the Switch.

Super Mario Party has more than 1.5 million units. Furukawa said he expects it to be another evergreen title. Pokemon: Let's Go Pikachu! and Pokemon: Let's Go Eevee !, both debuting in November. And of course Super Smash Bros. Ultimate is the big title coming on December 4.

Amiibo sales of toys based on Nintendo characters have reached 50 million in sales. Furukawa said he believes Nintendo Labo, a do-it-yourself kit will pick up a new evergreen title.

Meanwhile, more than 300 million times on mobile devices and more than 90 percent of the total.

"I'd like to say that the most important thing for this Nintendo Switch," Furukawa said. "In the current fiscal year, new major titles' release for Nintendo Switch are concentrated in the third quarter. We have established a firm footing of the future of Nintendo Switch, and we plan to offer new software so
more people come to know and enjoy the charm of Nintendo Switch. "

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