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The publication spoke to E! News about the motivation behind the shoot, explaining it was supposed to be part of a throwback-inspired theme.
"The image is meant to be an update of the romantic Edwardian / Gibson Girl's hair that suits the period of the Brock Collection and also the big hair of the '60s and the early' 70s – that puffed-out, teased-out look of those eras. "
The magazine acknowledged that it could have been taken into account and apologized for any offense.
"We apologize if it came across differently than intended and we certainly did not mean to offend anyone by it."
The controversy comes a year after Pepsi had to pull off an advert they had the Black Lives Matter Social Movement.
Kendall was shown in the ad stuck away from a studio to join a crowd of young protesters who cheers her hands to a police officer. The police officer then takes a sip and smiles.
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