[ad_1]
Last night, the jewel of the WWE came to Riyadh. The event is hailed for embodying the diplomatic power of sport and highlights WWE's support for Saudi Arabia's social reforms.
At King Saud Stadium in Riyadh, Saudi Arabia, which lasted four hours, a new universal champion was crowned, a superstar named "World's Best" at the end of the World Cup tournament and a great nostalgic event between DeGeneration X and the Brothers of Destruction.
This event has positive commercial implications for WWE, known for its use of sports entertainment as a form of global diplomacy.
Connect the world
The jewel of the crown has been hailed for the way it uses sport to cut boundaries and connect the world.
Raw female champion Ronda Rousey emphasized the power of sports diplomacy with emotion.
The two-time Olympian Hall of Fame member recounted an anecdote of her experience at the 2004 Olympics, where she trained alongside an early Iraqi boxer. of the war in Iraq, stressing that sport can create common ground where cultures can be shared.
Expressing optimism about how WWE in Saudi Arabia will strengthen global unity: this is an excellent opportunity to make a group of children in Saudi Arabia of American culture. […] then you will see people from Saudi Arabia enter the WWE and children from America [admiring] these people. It's a great way for us to share something and understand each other. "
John Bradshaw Layfield addressed the issue politically. The retired wrestler turned financial commentator told Fox Business Network the need to help Saudi Arabia promote change, citing Cuba as an "impoverished" country because it was isolated, before referring to success WWE in this area: "The WWE went to Abu Dhabi, made the first female match in the history of the Middle East, the audience chanted in English:" It's a change. "
Notable absences
John Cena and Daniel Bryan are not ready to attend the Riyadh event.
In the case of Bryan, his title match against AJ Styles was postponed to Tuesday's episode of Smackdown. Rumor has it that Bryan's burial (a humiliating loss that would raise the status of a wrestler in the eyes of fans) was a punishment for his rescue of Crown Jewel.
However, Bryan Alvarez, a WWE member, said Bryan's bid for Styles was the planned arrival of Crown Jewel. This means that the WWE creative team already had the intention of writing Bryan apart from the main events.
In the case of John Cena, his Hollywood transition ambitions would be a motivation. Nevertheless, he received negative feedback for his absence. Some fans have described Cena as hypocritical, citing a previous quarrel with The Rock where Cena had accused The Rock of betraying WWE in favor of Hollywood. When TMZ interviewed his (professional) rival, Randy Orton, about Cena's absence, he simply replied, "Is he still fighting?"
Former WWE Champion Mark Henry told TMZ, "I firmly believe that we should not let people off guard. […] I did not want to bad [the fans] more than."
The implications
Crown Jewel has positive political and commercial implications for WWE. In the short term – WWE Q3 investor reports indicate that the 9% increase in media revenue offset live event revenue from $ 31.6 million to $ 26.7 million. This momentum is being supported by strengthening WWE's international presence through events such as the Crown Jewel.
In the long run, WWE uses the crown jewel as a form of diplomacy to provide an olive branch to Saudi Arabia and the Middle East – consistent with society's social responsibilities, including bad cancer awareness and campaign to fight bullying.
WWE had already made a positive publicity for its social work – including a visit to the site of September 11, the organization of a show two days later in Texas, and its representations in Iraq and Afghanistan. In this regard, history can have a positive impact on WWE's decision to support Saudi Arabia in the process of social change.
SHOW MORE
Last updated: Saturday, November 3, 2018 KSA 09:25 – GMT 06:25
[ad_2]
Source link
