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Robert Kyncl, of the company, said the company was switching to free viewing of new originals and had described the reported withdrawal of break as more than a permanent cut. It is "too early to say anything so decisive," he said. YouTube has learned that some originals work "incredibly well" when they are free and adapt their models accordingly.
The strategy, known as "Single Slate", will allow YouTube shows to offer programs and films in "free windows" funded by advertising by 2020. Some shows, such as the second Cobra Kai, will still require a subscription in at least a near future.
The way YouTube would offer these free videos would vary. Kyncl suggested YouTube dribbles free episodes one at a time, but gives Premium subscribers the ability to watch consecutive episodes as subscriber-only services. It could also provide extensive cuts of movies where free viewers would get standard versions. YouTube has already tested the model back to back with LeBron James Best shot.
YouTube considers that this meets the "growing demand for a more global fan base". To a certain extent, however, this recognizes the great difficulty of competing with heavyweights in streaming video. Where Netflix and Amazon revolve around original productions, to the point of spending billions of dollars on new shows, it's not really the goal of YouTube: Google's property has generally thrived thanks to vlogs and to viral clips, and did not spend as much money on original content. Moving to a smaller number of freely available originals would contribute to YouTube's strengths by making broadcasts accessible to a very wide audience, which would be hard to match for Netflix and Amazon.
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