Twitter will show who paid for the ads



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Twitter Inc. said it will reveal detailed information about advertisers in the social media service, responding to legislators' concerns that the company allowed foreigners to mingle unrestricted during the election. American presidential election.

Starting Thursday, everyone will be able to search for a Twitter account and see all the ads that they have posted in the last seven days.

For US political advertisers, users will see billing information, ad spend, demographic targeting data, and how often tweets have been viewed. Twitter had planned to create this "transparency center" since last October. Facebook Inc. has similar characteristics.

The changes are part of Twitter's broader efforts to clean up its service after lawmakers rebuked the company for failing to uncover Russian influence traffic through fake accounts and advertisements. division during the 2016 presidential election in the United States.

Earlier this week, the company began to require more authentication of the user. In May, he introduced stricter rules that require advertisers who post campaign ads for the federal election to identify and certify that they are located in the United States. The company has also banned commercials from the property accounts of Russia Today and Sputnik.

Social media companies rush to regulate themselves while Congress is working on new rules for digital political ads that have been up here

Senators Mark Warner, Democrat of Virginia, and Amy Klobuchar , Democrat of Minnesota, introduced the Honest Advertising Act to make online political advertising subject to similar disclosure rules that govern television. and the radio. Twitter and Facebook have approved the Law on Honest Advertising.

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