Honor, the new brand of "smartphones", arrives in Colombia | Technology



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The Chinese brand Honor, which has announced the launch of four new midrange devices, including two are already on sale in hypermarkets and online stores.

Honor is a subsidiary of the multinational Huawei, which currently has about 100 million users in 74 countries. recognized is that it incorporates in its equipment the advanced technology that distinguishes the devices from its parent company, but at lower prices.

The company has chosen Colombia as a strategic launch point to enter on the market.The Latin American market, after observing for more than a year the growing dynamics of the activity of smartphones in the country.

You can unlock # Honor10 with the wet hand now, thanks to the fingerprint sensor. We build the impossible! pic.twitter.com/EwMEEhzE95

– Honor Smartphone (@Honorglobal) June 20, 2018

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"The Colombian market represents a strategic opportunity for us, not only because of its large population of nearly 50 million inhabitants, but also because of the strong penetration of smartphones." Here, the online sales channels and offline are just as important, and that's why we started our first sale across both, "explained Matthew Chen, president of Honor Colombia.

The initial offer of the brand to Colombians in two devices.The first is the Honor 7X, a team that arrives at a price of $ 899,900, but that in the introductory bid will be conducted at $ 728,900.

Its main attraction is in the viewing experience of e content it offers, as it comes with widescreen 18: 9, 5.93-inch and FHD + resolution (2160 X 1080). It has a dual lens rear camera (16MP + 2MP), which allows to focus the images in just 0.18 seconds.

The second is the Honor View 10, a team that stands out for the "heart" & # 39; which has revolutionized the mobile industry in the last year. This is the famous Kirin 970 chipset, the first with artificial intelligence functions and which is today the heart of Huawei's high-end.

Three powerful eight-core fused processors let you automatically recognize different scenes by taking photos, translating different languages ​​in real-time, even without an Internet connection, and optimizing phone performance based on phone habits. # 39; user.

Read also: "Be cool on the Internet", the new initiative of Google

is equipped with a dual-purpose main camera (16MP + 20MP) high definition, and a 13 MP front camera . This equipment arrives in Colombia with a price of $ 2,499,900, but in the introductory offer will be obtained at $ 2,199,900.

To these two teams will be added, in the coming months, Honor 7S ($ 499,900) and Honor 7A ($ 649,900).

Although many badysts believe that for users it will be inevitable to draw a parallel between Honor and Huawei, which could pose a risk to both, the leaders of the new brand maintain that the differentiation goes a lot Further "Honor has been created specifically to meet the needs of digital natives through optimized products that deliver a superior user experience, inspire action, foster creativity and enable young people to realize their dreams," said Matthew . Chen, explaining the alignment of the brand with the segment Millenial.

Earn a # Honor10 + ✈Travel to Iceland for 2 people?

So ConConcure photography on Instagram!

1⃣Follow us on https://t.co/lUupndvSyz
2⃣Haz RT at this tweet
3⃣Subscribe your photos with the hashtag # Honor10LaInteligencIAesBella on Instagram

+ Info to: https://t.co/SKdY7QEsG1 pic.twitter.com/N3XgWdgjEk

– Honoring Spain (@Honor_ES) June 1, 2018

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