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It is ten o'clock in the evening. You are sleepy and you have proposed to go to bed early. You put on your pajamas, you brush your teeth, lie down and check your phone one last time before turning off the light … A few hours later, it's early morning and you keep looking at your phone.
Has this happened to you? Staying "on" on a technological device is a very common experience. And this behavior is not flippant.
There is a whole field of research devoted solely to making people unconsciously connected with devices such as smartphones, tablets and computers.
This is called addictive design ] And was invented by specialists in User Experience (also called UX).
This design uses neuropsychological tricks to hold the attention of our mind.
- How do you know if you are addicted to technology and 4 steps to fight it
- The luxurious clinic in the United States where millionaires "disconnect" their children from mobile phones and the Internet [19659008] You may have heard of "I love" or heart You posted on a social network gives you a sense of pleasure and confidence, and you know that this injection of dopamine makes you throw on these sites .
But there are many simo resources more subtle and less obvious that operate in all these applications and have a major impact on our relationship with technology.
Here we tell you four of addictive design tricks you can not drop your device.
1. " Scrolling " infinity
Spending hours reading comments or watching published photos on social media would be impossible without The invention of scrolling (sliding) Infinite
Basically, it is about the possibility of continuing to see new information without limit while you continue to slide your finger or your mouse for your news of . "clbad =" responsive-image__img js-image-replace "data-highest-encountered-width =" 624 "datasrc =" https://ichef.bbci.co.uk/news/320/cpsprodpb/5FA6/production/_102268442_2 .jpg "height =" 549 "src =" https://ichef.bbci.co.uk/news/624/cpsprodpb/5FA6/production/_102268442_2.jpg "style =" border: 0px; color: rgb (189, 189, 189); font-style: inherit; font-variant: inherit; do-stretch: inherit; font-family: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; height: auto; max-width: 100%; user-select: none; width: 616.203px; transition: opacity 0.2s ease-in; display: block; "width =" 976 "/> ISTOCK
You can swipe your finger on the point and new information will always appear. In this way your brain never pauses and only your will can make you stop looking at it.
"Unlike many other forms of entertainment, for example movies, smartphones do not have final end point Movies show credits after about two hours, but you can scan , tweet or play until you die, "says journalist Eleanor Cummins in an article in the popular science magazine . [19659002] The creator of the infinite scrolling called Aza Raskin and explains to Popular Science that his intention was to make the user experience easier . However, today regrets his invention .
"In fact, what I did was that humans literally spent hundreds of millions of hours," he criticized
2. Pull down or press to update
Another tool related to updating addictive information is one that forces the user to scroll down or to do ] click to refresh the page. was created by Twitter, using a UX design trick
ISTOCK Twitter requires you to perform a manual action to see new messages, something that becomes addictive. When you open Twitter, it shows you the information you saw last time you entered. You must manually pull or slide down on your phone or press "see new tweets" (" see new Tweets ") on your computer for the latest information. This action is similar to that of a slot machine in a casino and is investigated that generates dopamine release since our brain anticipates that the action will bring us a reward.
As with the scroll infinity, the regret today the creator of this resource
Loren Brichter, former Twitter engineer, told the British newspaper The Guardian in 2017: " Pull-to-refresh ] (Shoot to update) is addictive, Twitter is addictive, these are not good things ."
3. Indirect Access
Interestingly, something that might look like a design mistake, because it prevents our access to our own profile, is another tool used entirely by social networks.
Imagine that you want to enter Facebook, Instagram, LinkedIn or Twitter just to post something. When you open the site or the application you will inevitably find comments and messages from other people. And most likely you are tempted to read or even to look at some of them.
The fact that none of these networks directly address your profile requires you to interact even if it is aside, with the content generated by others.
4. Notifications
And without you when you enter, the page warns you that someone you know has just posted something or you have X amount of unread new posts, your plot will be even bigger .
ISTOCK These constant warnings intrigue us The Notifications are another very effective addictive design resource.
They are based on studies showing that most people do not like to have things on hold .
So if your cellphone is full of applications with small red circles indicating the number of notifications you have not read, it's likely that at some point you want to see what c & # 39; is.
And once inside, it is also very possible that your activity generates immediate responses from others. time to make new notifications.
Now you understand how you stayed, without noticing it, watching your cell phone until dawn!
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