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The consumer basket remained stable last May, but recorded an annual decline of 0.5% in the first five months of 2018 according to a report by the consulting firm Kantar Worldpanel published today. hui. 19659002] "That the consumption basket is stable in the first few months of the year compared with the previous year is not a new encouraging news in the second half of the year," said the commercial director of Kantar, Federico Filipponi .
The director also noted that "the consumer took the floor in 2017 precisely in the first half, that means we are now at the same level as at the time and will continue this way, we will see a fall in the second half of 2018. "
" To understand in detail the impact of the financial turmoil on mbad consumption, we should expect consumer data for June and July ", said Filipponi
In addition, he explained that" in terms of social strata, we can visualize that the households with the lowest resources – lower and upper and lower – are those who have most felt the impact over the past three months. "The 2017 closing improvements have been liquefied and returned to the same level of consumption this year's floor."
According to the report, the 39; acceleration of inflation in recent months with the loss of real wages which in the basket, from 17% end of 2017 to 21% last May, "explains the decline in mbad consumption in households with less than resources".
low-income households limit their visits to supply centers, stop making large purchases that involve larger disbursements in wholesalers or hypermarkets, and return to self-service. neighborhood, which allows them to better control their expenditures and disbursements. a smaller sum of money for each act of purchase ", finalized Filipponi.
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