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In May, Prime Video platform on application of Amazon began broadcasting Devil Guardian a series produced by Original Televisa Alternative (TAO) to Generate Premium Content
This is the most recent bet from the television station for to venture into a business tested successfully by Netflix, Hulu, Amazon Prime, Movistar +, and even Facebook Watch and YouTube Red, which for some years have been producing their own content to distribute among their popular streaming platforms.
The number of original series produced by these companies increased from only two 2011 to 114 last year according to a global report by the firm Parrot Analytics
The same study reveals that between 2013 and 2017 investment in production original content of Netflix, Amaz and Hulu increased by 136%, from 5 thousand 500 to 13 billion.
This is a case in which both Grupo Salinas and Televisa decided to participate in October 2017 and February of this year, respectively, through Dopamine and TAO.
"The strategy is to replicate the Netflix model : invest to have good content on its platforms and once again realized resources, generate new content proposals," said Benjamín Álvarez, badyst at CI Banco.
Víctor Pavón Villamayor, president of Oxford Competition Economics, said that TAO and Dopamine reflect the intention to generate new content, away from traditional television.
In Mexico, at the end of the first quarter of 2018, about 7.7 million people had subscriptions to an on-demand content platform, according to The Competitive Intellig. in Unit (The CIU).
The leader is Netflix with about 65% of subscribers, followed by Claro Video with 25% and Blim with about 7%.
Producing content he opened at Netflix the door to more subscribers in Mexico as he proved with the Mexican series Club de Cuervos the second most watched with an audience Nearly 30 million people, just below According to Parrot Analytics, the American Stranger Things which reached 31.7 million people in "Aztec lands"
is far superior to the one registered by telenovela "Por amar without law", the most watched Televisa with 3 million people in the first quarter of this year.
The experts explained that although original productions on demand were more expensive than those of traditional television in France. forums – The aberration [19459] 006] of Netflix cost 120 million dollars against the 50 thousand dollars on average of a chapter of any telenovela-, the price is justified because they manage to distribute them in 200 countries.
Gonzalo Rojón, managing partner of CIU, badured that the television companies seek to benefit from the experience of large streaming platforms through alliances that generate mutual benefit, by mixing experience and money.
Dopamine
In October 2017, Grupo Salinas launches Dopamine a new business division for the realization of premium content with a capital of $ 200 million who is in charge of Fidel Navarro.
His first project – in partnership with Sony -, was an original Bible series called María Magdalena which consists of 60 episodes and will be released in the coming months in different windows, including Netflix and TV Azteca.
Na varro made sure that a premium series episode could cost up to 4 times more than an episode of telenovela.
"The cost per episode of a series can be between 3 and up to 4 times the cost of an episode of telenovela" María Magdalena "is thought for the market international, thinking a different way of biblical stories, in this case as a claim of the female figure, modern for its time, "explained Navarro.
Dopamine works in the preproduction of a historical series whose main character is Hernán Cortés.
Tao
Diablo Guardián the series derived from the novel of the writer Xavier Velasco will consist of two seasons of 10 episodes each, is part of the plan between Televisa and Amazon of three series with the possibility of adding two more, explained Isaac Lee, content director of the television station at the conference with badysts in the first quarter of 2018.
"We will explore more badociations like this and we will always keep in mind what is needed to have a direct platform for the consumer and we will look for the right products for that ", he then declared. [19] 659023] The overall rights to TAO productions will come from Amazon Prime Video which will distribute the series to customers around the world in more than 200 countries and territories, while Televisa will have rights to its platforms. of television and open in Mexico, as well as in the United States via Univision
Soon Amazon will launch the series A strange enemy a thriller that will reflect the 1968 conflicts in Mexico and this will mark the second alliance with TAO.
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