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The Mexico City seeks to provide greater connectivity to users of public transport services, and the Metrobús is the next in the list that will offer a free WiFi connection in its 7 lines.
Without a doubt, there are more and more devices that depend on. a connection to the digital world WiFi (Wireless Fidelity), such as SmartTV, smartphones, laptops, tablets and even desktops.
But having a connection in the street is has also become an important factor, more in countries like Mexico, the ones that mobile phone plans that offer data packets are expensive or insufficient, so a WiFi connection always helps.
CDMX is the only one in the world. one of the metropolises of the world that has put in place ace a series of agreements between the government and various companies to connect the population in various public spaces such as the metro, the RTP transport service and now the Metrobús.
In the case of STC Metro, an agreement with the telecommunications company AT & T (and an investment of 1,800 million pesos) offers a free WiFi service on lines 1, 3 and 7.
In the case From Metrobus, the wireless Internet service will be the company Bus Direct in collaboration with Telcel with an investment of about 20 million pesos, according to Guillermo Olivo, CEO of the advertising company.
The goal is to provide an Internet connection via WiFi in 150 units of articulated transport service spread over the 7 lines that he currently has in his network. A second stage of the project is envisaged with another investment of 30 million PEOS to connect another 150 units
Thus, the service could be provided to an average of 80 users per unit ] for which between 50 and 100 GB per month will be provided to each road, depending on its affluence, according to a report by El Financiero.
But, the service would not be allowed by complete, since the idea is to allow connection to only certain applications like Facebook, Twitter and Instagram that do not require a lot of bandwidth, unlike others like YouTube that will not be included.
] In Mexico, there are about 65 million internet users with a social network, according to data from the Competitive Intelligence Unit (CIU).
The purpose of this type of actions, as part of urban development and mobility programs, in addition to fulfill With the improvement of these conditions in the city, they aim to project a better image of the country's capital both towards the citizens, and from a modern and globalized city.
And, on the one hand, they serve the Government of Mexico to project a better image among its citizens, as well as internationally (for all the agreements of which it is a part and tourism in the city) , as well as how brands – AT & T, Direct Bus, Telcel in these cases and Telmex in others – they can expand their presence and have more contact with users … and their data.
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