Uber joins Lime to flood the cities with scooters

You have probably seen or heard of scooters or electric rental scooters that have flooded some cities in the United States, or you've probably seen the news coverage about some people They're running dangerously and illegally on the sidewalks and even collide with pedestrians. Despite this, they enjoy great popularity.

And now, for the joy of some and the consternation of others, the Lime electric scooter rental company is partnering with Uber to take this mode of transportation to more cities and markets.

As both companies have announced, Uber Technologies is investing in Lime, as part of a $ 335 million financing round. The deal, led by the joint venture division of Alphabet Inc., estimates the motorcycle deal of $ 1.1 billion ($ 1.1 billion).

While the details of the partnership are still being finalized, Uber plans to promote Lime in its mobile app, in addition to adding its logo on scooters, the leaders of both companies said. Uber made a similar step with a start-up called Jump Bikes, which rents electric bicycles, before acquiring the company for more than $ 100 million in April. In this regard, Uber said that he still plans to deploy electric bicycles in more cities around the world.

Rachel Holt, vice president of Uber, said in a statement that her investment and partnership with Lime were a step toward her vision. to be a unique option for all transportation needs. "Lime already has an extensive footprint, and we are excited to incorporate their scooters into the Uber app, so that consumers have another quick and affordable option to get around their city, especially towards and since public transport ". ] Uber is increasingly turning to partnerships and mergers as it continues to try to establish its position and compete. Last week, Lyft announced that it would buy the firm behind Citi Bikes from New York and GoBikes from San Francisco.