Promos and Mundial, rescuers who in June pushed 0.7% of consumption

The strong promotions made by some major supermarkets last month took effect. Although the behavior was quite heterogeneous among the companies, and despite the significant price increases due to the devaluation, mbad consumption increased by 0.7% in June, driven by the rebound in sales in the big chains, which grew by 2%, 3% in volume compared to the same month of last year. However, warehouses and self-services performed less well, with a 1.1% drop in quantities sold. With this number, the cumulative for the first seven months of the year shows a growth of only 0.4%, according to data published by the consulting firm Scentia.

Food and hygiene items and cosmetics fell in sales of 0, 6% and 0.8%, respectively, while products consumed at breakfast and snacks grew by 0, 4%; perishable foods and cold foods, 3.4%; cleaning clothes and the house, 1.2%; alcoholic beverages, 9.5% and soft drinks, 0.8%. In general terms, the increase in consumption was higher in the AMBA (1.1%) than in the domestic (0.4%), the company said in its monthly survey. At the same time, if the distribution by channels is achieved, the growth of the big chains is stronger inside than at the AMBA, whereas in the case of the independent warehouses and the self- services, they grew by 0.3% in the city of Buenos Aires. Aires and GBA but dropped 2% in the interior.

Scentia's owner, Osvaldo del Río, attributes sales growth in supermarkets to "commercial dynamics, such as aggression in activations, valued by consumers; number of transactions in supermarkets, greater acceleration of prices in the self-service channel, the overall effect of meetings led to the purchase of more drink, one more Saturday compared with June last year, and a possible advance shopping for the aguinaldo collection means. "The sources of a major supermarket chain, which experienced increased sales in June, ensured that "There was a lot to see the emphasis on promotions and price maintenance." "We were very aggressive, we rejected some lists with significant increases," remarked one. chain directors.

The number of transactions shows a 0.6% decline from the same month of last year, but the large areas they had an increase of 1.7% and the average ticket has increased by almost 36% in June in the chains.The average expenditure per purchase and amounted to $ 853.8 compared to $ 628.4 in the same month of 2017. In the case of average units per note, a positive variation of 5% was recorded in June, mainly influenced by a growth of 6%. 5% of the big chains, since in the local commerce there was a decrease of 0,6%.

Scentia also monitors prices in supermarkets. On a basket of 310 comparable products over time, the month of June posted a 3.9% increase over May, a percentage of increase fairly close to that reflected by the tool "Claros Price" ", Fed directly by the information sent to you supermarkets. Scentia's measure includes local businesses. Even reflected that while the average increase since December was 13.7%, in chains was 12.5% ​​and self-service independent, 15%.

Discouragement

Consumption showed again The discouraging figures of April, after a more favorable first quarter, and although resumed in June, expectations of stagnation this year, or even lower demand mbadive, have not changed. Even the Minister of Production, Dante Sica, told the supermarket representatives yesterday that the change of trend could only be observed in the first quarter of 2019. "This semester will be ironed," he admitted (see separately ).