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The strategy started in May with the Ikea alliance and continued in August with the purchase of Linio
The Chilean society Falabella expects others. After having increased its capital and obtained a USD 550 auction, the company has decided to step up its incursion into the e-commerce and retail segment with the aim of strengthening itself at the regional level in the face of giants such as Amazon and Alibaba, which has already begun to expand in the region.
Last August, the company purchased Linio, an e-commerce company already operating in eight countries in the region.
A few months earlier, in May, Falabella entered into an alliance with the Swedish furniture manufacturer Ikea for its arrival in Latin America from 2020.
The company's movements aim to consolidate its digital conversion and to to follow the new trends of consumption. , according to a note published by the iProfesional portal.
Electronic commerce is growing strongly in the region. For this reason, it is essential to increase the presence in each sector, especially if one takes into account the fact that the largest e-commerce companies also have an eye on Latin America. .
Trade in the region and strengthening in each of them is essential when the giants of e-commerce are also focusing on Latin America.
The share auction is included in a capital increase project which will be supplemented by a preferential offer for current owners of Falabella.
According to a Reuters report, an additional $ 275 million would be added to improve the company's situation.
Falabella is currently one of Mexico's most recognized companies in South America. For this reason, his obsession is to improve his position in countries where he is already present.
The company is physically present with stores in Chile, Argentina, Peru, Brazil, Mexico, Uruguay and Colombia.
This year, Falabella will seek to expand into the United States and even China by buying online retailer Linio.
At this point, Falabella will become a direct competitor of Amazon and Alibaba, already consolidated in both markets. 19659003] "With these resources, we feel much more support (…) This will put us in a good competitive position to continue to grow in these markets, but also to deal with global players," said Gastón Bottazini, director General of Falabella. in the above-mentioned publication
The company offered approximately $ 7.7 per share for a total of 84.3 million securities through a primary and secondary offering.
With this operation n, Falabella will conclude the purchase of Linio, an agreed amount of 138 million US dollars.
The Internet company operates in Argentina, Chile, Peru, Colombia, Mexico, Venezuela, Panama and Ecuador, in addition to offices in China. 19659018] THE REPUBLIC + "title =" THE REPUBLIC + "/>
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