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Although the hotel industry has dropped this year in Chile, the American chain Marriott continues to rely on the conditions offered by the hotel industry in the country. The North American company has decided to strengthen its bet in Santiago and to open three new hotels of the economic segment of the company in the capital, which add 446 rooms.
Hugo Desenzani, vice president of development for Latin America for Marriott, revealed to "El Mercurio" that a 218-room Fairfield hotel opened in downtown Santiago in 2020 and a another place of the same brand with 120 rooms that will start operating in the Italian district. In addition, the manager revealed that he would bring his brand Aloft to Chile, that he would start working on a 108-room complex that will be located at the intersection of Amrico Vespucio and Las Hualtatas and whose opening is scheduled for three years. "We recently signed an agreement with Inmobiliaria Millenium, a company of the EvershineCorp Holding group linked to the Daswani family, to bring the first Aloft brand hotel to Chile," he said. I emphasize that the Daswani family "has extensive experience in the hotel sector as owners and operators of hotels in Santiago and Iquique".
These new Marriott plans are added to the AC by Marriott's Costanera Center and Westin Club. Golf Los Leones, which are still going on and that will add 746 new rooms.
Marriott's interest in Chile is not limited to the capital. Desenzani said that "the intention is to continue to grow in the country, we believe that there is a lot of potential in areas where demand is low and the institutional supply is low, and we hope to announce the creation of new hotels in the regions from 2019. " The executive added that "Marriott's economic brands will work very well in these cities".
Accessed by other business models that Marriott can apply in Chile, said the vice president of development of the hotel chain in the region. that, for example, "to attract the next generation of travelers, Marriott has launched brands such as Moxy, aimed at young travelers seeking a social experience in the destination."
Regarding the situation of the local hotelier, Desenzani consider that you are on a good foundation. "Chile has great tourism potential, the economic stability of the country suggests that growth will continue, which will increase the number of business trips and that the actions to position Chile as a tourist destination have international visits, "he said. l & # 39; executive. He also added that "being the only country in South America among the OECD countries attracts significant flows of foreign direct investment". For example, he said that the chain has eight brands in Santiago, making the capital one of the cities with the largest number of brands in the region.
Regarding the challenges related to informal hotels for hotel chains, He pointed out that "as the informal hotelier enters the housing market, we note that a consistent regulation is necessary, there should be no model that would benefit from the mere operation of a regulatory or tax framework ".
Rooms
Santiago, with 446 rooms, stands out in the new Marriott hotel offer.
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