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Nissan Frontier, The average choice that the Japanese brand manufactures since September in Argentina began to be sold in Mendoza by the hand of Yacopini, official distributor.
The expected product he transformed Nissan into a car terminal in our country it was finally unveiled Thursday. Until now, it was imported from Mexico.
As stated in the presentation, the Argentina Nissan Frontier has 67 improved points compared to its predecessor. The two-and-a-half-year road tests conducted in Argentina – even in Mendoza – and in other Latin American countries were even highlighted.
At the presentation, Yacopini Nissan's general manager, Jorge Oviedo, said the recovery was as follows: at the height of the market leader, and that's why they're going.
– What are your expectations of Nissan Frontier?
– Frontier is Nissan's flagship product. Expectations are very high and we accompany them as representatives of the brand in Mendoza and San Juan. We are accompanied today by the Nissan fleet sales manager, because we are working very hard with sales to companies, this is where Nissan is heading. Frontier is a truck that meets all the benefits required by the mining, agriculture and petroleum sectors. The segment of customers that we will attack with this product is very wide and we designate the leader of the segment . This is not crazy, because from Mexico to the south, Frontier is number 1 in many countries. It is a leader in Chile, Uruguay, Peru and Mexico, there is no reason for the same thing not to happen in Argentina. It will be a matter of time but it must happen.
– Nissan and Yacopini are they up to the after-sales requirements of a pickup?
– Those of us who work in the automotive industry are aware that anyone who buys a car can buy it because it is nice, for the price, for financing, but the one who buys a van, which is a work vehicle, occupies the sale and gives it a lot of importance. Nissan has developed a very strong after-sales strategy. We are licensed and we are a dealer of "trucks", that is we need a stock of spare parts higher than usual, we have a technician specialized in trucks, they force us to buy what is called the basic basket, all that is required of Nissan because it is the aftermarket that gives confidence to the buyer of a truck.
– Because one must never forget that a truck is a working tool …
– It's like that, is an element of work and you buy it thinking that it is resistant, that it lasts and that if it breaks, I do it quickly and at a reasonable price, just as for maintenance.
Nissan Argentina was present with Marcelo Gitard, with whom we also discussed.
– They made the decision to make a van in Argentina, just in the country of pickup …
– Argentina has this strength, there is already a way which they have made our competitors, there is a segment that has been developed according to the levels of demand in terms of equipment, comfort, etc., different from that observed in other Latin American countries, so we have understood that this was the perfect place to do it.
– Is the weight at the time of sale if the product is manufactured in the country or not?
– Yes, basically because the Argentine public of this type of work product needs trust, needs support. Making in Argentina gives you peace of mind: if you encounter a problem, someone will answer for your product, availability for replacement, and so on.
– What are Nissan's expectations? to fight up there?
– It takes a lot of work and a lot of time to become a leader. We understand that we have the product to do it. The idea of the project is to manufacture 70,000 units a year in Santa Isabel, not only Nissan, but also Renault and Mercedes Benz. This is a significant number. The factory has already started to produce them, it has already given them to those who market them and it is now our duty to sell them.
Are they convinced of having a good product?
– The bet is very strong and that is why Nissan has bothered to test the product for two years, even in Mendoza, especially in the mountains, in Peru, in the north of Argentina on dusty roads. Several kilometers have been traveled by roads in the province. of Buenos Aires, always looking for the needs of each vehicle so that the vehicle meets the expectations of potential customers.
– In their presentation, they stated that the truck was ideal for petroleum …
– This is a product that is already sold in Chile, who is a leader and who works in the mining sector, for which the antecedent is very strong. And this knowledge has also been brought to Argentina to offer the best product.
The owner of Territorio Yacopni was also present at the event, Adrián Chino Yacopini who evoked this difficult moment. of the Argentine car market.
– Does the current market worry you?
– Do not worry, you have to say things as they are and know how to live the good times of the auto industry as well as bad.
– Next year will be better?
I'm optimistic, I'm going from the front, but these changes tire, as an entrepreneur, I do not like them. I am convinced that it will improve as the cars are sold, I am convinced that we will go out and the proof is the strong bet we make with Frontier. I am happy for its launch and for the strong support of Nissan.
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