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When Radha Vyas was on her first date with a man met online, she could imagine that she would fall in love … but not that they would start planning a business together.
She was 32 years old (in 2012) When, on a dating site, he contacted Lee Thompson for the mutual benefit that they had in traveling.
On the first day, in a London Bar he confided to Lee that there was an attractive niche market to explore: group holidays for adventurers aged 30 to 40 years.
According to their argument, this type of offer existed for the segment of the 18 to 30 years, but there was not much other choice for those who exceeded this age.
Lee, who at the time was 31 years old, agreed and immediately discussed the idea.
"The more we talked about the business idea, we were more excited," said Radha.
"And in a matter of weeks, we were not just a couple but potential partners in a company as well."
Today, they are married and own Flash Pack, a company that organizes group travel of more than 10,000 people a year. between 30 and 40, to destinations such as Vietnam, Cambodia, Sri Lanka and Jordan.
How They Created The Company
When they began to study the idea of creating this business, they thought that this one could succeed.
Radha continued her fundraising work and Lee continued to focus on photojournalism, dedicating the extra time she had to move the new society forward.
The name Flash Pack appeared as an abbreviation of "flash backpack". and they collected close to US $ 20 000 to finance the launch .
But they offered the first adventure trip to Sierra Leone in 2014, but they failed.
"The first six months [194] 59003] were unbearable ," says Radha.
"We have just sold a trip to Sierra Leone, then we had to return the money to the person because we had no interest in joining the adventure."
The picture that changed all [19659012] However, the company will soon take off, after Lee had proposed a particular idea of marketing .
the World Cup being ready to start in a short time. In Brazil, his idea was to travel to this country to take a rather unusual picture.
"I had seen a photo of a worker on the tip of Christ the Redeemer of Rio de Janeiro and the view of the city was incredible," says Lee
"I knew that if I'm I arrived there and to get a selfie it would be viral. "
Then, Lee convinced the Brazilian Tourism Office to allow him to continue. until the statue which is at 710 meters altitude.
As I imagined it, the photo was a success on social networks .
Read He was interviewed by various media in different parts of the world and, most importantly, he consulted extensively the website of the tourism company.
The way to success
It was not long before. the company sold hundreds of holidays a month.
Since then, the company has grown continuously and, at present, the annual business figure of the company is about 5 million US dollars and its value close to 13 US dollars. million .
And although there are outside investors, Radha and Lee are the . majority owners.
Joel Brandon-Bravo, the tourism industry badyst and Travelzoo's website manager said that Flash Pack had managed to reach a market that was not commercially developed.
"This is one of the few companies dedicated to those traveling alone for 30 to 40 years," comments.
"Provides inspiring journeys designed specifically for people with money and shortly, who want to go out and know the world."
A business with your partner [19659012] Radha and Lee acknowledge that creating a business with your partner can put pressure on the relationship, but explain that in the end, it's only a matter of time. is a positive factor .
"I can not imagine doing it alone," he says. Lee
"Starting a business can be incredibly lonely and having someone to share the good times and the bad times is amazing."
In the beginning, the two entrepreneurs shared the roles in the company.
But today Radha is the executive director, Lee is dedicated to spreading and strengthening the brand.
The company (currently based in London) plans to open an office in the United States because more than half of its clients come from this country and from Canada.
At the same time, they plan to increase the number of tourist destinations.
"Few people offer packages to this demographic group," says Radha.
"We actually found a niche on the market ."
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