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The results of CCU are nuanced, as evidenced by the large number of questions asked by badysts during their conference call.
Part of the consultations made reference to the impact on the average price, although there was a marginal decrease, influenced by the promotions of its main competitor in the beer business: AB Inbev.
Patricio Jottar, Managing Director of CCU, said that "for many quarters, we have been facing difficult conditions – marketing beer with many promotional activities from our main competitor as well as imported brands, especially in supermarkets, but also from other channels. "
The company has therefore stepped up the promotion of its portfolio in order to maintain its participation. Jottar felt that it should not change much.
He added that the way to deal with this attack The increase in efficiency, which has actually allowed them to increase results and improve margins.
Argentina is another priority area in which, although the hyperinflationary adjustment has affected market results, the outlook is more favorable volume, due to the exchange of brands with AB Inbev, which has delivered seven in exchange for Budweiser, which would result in a 6% to 7% increase in the volume of the category.
In Colombia, they refined the March of its new factory in partnership with Postobón.
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