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The Mexican company Alsea, operating brands such as Burger King, Domino's Pizza and Vips, announced to be in advanced negotiations with the American company Starbucks Coffee to obtain the full license and acquire the activities of the stores of the brand of coffee shops in France. , The Netherlands, Belgium and Luxembourg, which are expected to be present on two continents and in nine markets.
Up to now, Alsea controlled Starbucks operations in five countries: Mexico, Argentina, Chile, Colombia and Uruguay. In 2017, he signed his latest development contract to operate and develop the siren brand exclusively in Uruguay.
Alsea began operations in 1990 with the opening of
Domino's Pizza and the acquisition of the master franchise in Mexico. .
The validity of the use of Starbucks brand by Alsea will expire in 2037 for the Mexican market, in 2027 for Argentina, in 2033 for Colombia and 2027 for Chile. In Uruguay, it is planned to open up to 20 units by 2020.
The transaction in Europe would result in the acquisition of exploitation rights and create opportunities for business. Expansion for Starbucks stores in European markets; However, the transaction is subject to consultation with Starbucks Works Councils in France and the Netherlands.
"Alsea has been a strategic ally of Starbucks since 2002, when it opened its first coffee shop in Mexico City, and to date, Alsea has more than 900 stores," he said in a statement. Mexican Stock Exchange.
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