Amazon eliminates the minimum amount for free shipping for the first time this year



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Until Monday, the company required a minimum value of $ 25 for purchases to offer this service for free.

A new season of Christmas sales announces and Amazon launches an offensive in order to badert itself as the new world leader. of retail sales at a crucial time for the sector's results. And for that, she is sancando her heavy artillery.

The company announced Monday that, for the first time this year, it would no longer require a minimum amount for free shipping.

With this strategy, the online retail giant is competing with its Walmart, its traditional rival for physical sales.

The promotion, valid only in the United States, began on Monday, November 5, and eliminated the minimum value of $ 25 from purchases that the company required from customers. who do not participate in their Prime loyalty club to receive free parcel delivery.

The promotion will be valid until Amazon can no longer guarantee the delivery of items in time for this Christmas, which is usually between five and eight days. clever before the holidays.

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