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Consolidating the digital transformation and making the Scotiabank Colpatria a clearly customer-oriented entity are perhaps the two most immediate challenges of Jaime Alberto Upegui Cuartas, who ends his first six months at the head of the fifth world bank.
His debut in power was not easy because it happened just in the middle of the purchase of Citibank's credit and SME business, which closed last Friday and whose the value remains in reserve. We only know that the partners of Scotiabank and Colpatria Group have capitalized 900,000 million pesos to support the operation.
On what will happen to the 4 million Scotiabank Colpatria customers Upegui Cuartas spoke with this publishing house for the same entity
You come to the bank with the l & # 39; experience of having worked years ago at Citibank and the Colpatria itself. What will be your goal now as president?
I've been a banker for many years (25). I was a member of the Colpatria group for 14 years and eight and a half years at Citibank, in the same industry that I acquired today, which is why I know him well. (consumer bank).
What I can tell you, it's very people-oriented, our goal is to empower it so that it can serve the customers. The goal is to be a customer-driven segmented bank and for this to be accomplished in a service company like this one, we need to make sure that our employees feel the company as theirs and so can serve the objectives and needs of customers.
What about for bank customers after buying Citi cards and SMEs?
The first, to say that today (yesterday) we welcomed 2,700 Citi employees who are part of our payroll, with whom we end up with a factory of 8,300 employees . We also receive 500,000 premium card customers who immediately begin to enjoy the benefits of the zero cost program in many of our products and services, in addition to the care plan that we provide indiscriminately across all our channels and in the world. We worked to modernize them technologically.
That is to say that today these customers are already enjoying these benefits?
Yes. All these customers can make their requests, payments, transfers in the network of 222 offices and correspondent banks, as well as in our electronic channels without problem. However, as we migrate these customers to our platforms, we will continue to manage this Citi portfolio separately. The transfer process will be ready in 18 months
How is the bank's technological transformation going?
We will invest $ 300 million (Canadian) for this purpose over the next five years (approximately 670,000) million pesos). We have our five digital factories, one in Canada and the other four in each of the Pacific Alliance countries, which work continuously on research and design of products and services that help to improve the quality of life. experience of our customers. 19659003] Are you also exploring fintech alternatives?
Yes, of course. Indeed, we have set up an investment fund that will be responsible for researching financial technology companies in which to invest thinking about our clients. These are additional resources to the investment we make for the digital transformation of Scotiabank Colpatria
How is the bank going with the closing of this operation?
Scotiabank Colpatria ranks fifth in the Colombian rankings with badets in the region of 30 trillion pesos, or 25 trillion investments in the portfolio. As far as credit cards are concerned, we have become the leading plastics issuer with more than 2.8 million cards. The activity with Citibank gives us access to the premium segment, which is very important for the organization, since there are 500,000 cardholders we did not have before, all new .
EDITORIAL ECONOMICS AND BUSINESS
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