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It is expected that this year the number of customers leaving pay TV in the United States will increase by one third to reach 33 million.
US Cable and Satellite Providers Should Prepare to Receive Streaming Services Now
This year the number of TV viewers leaving pay TV is expected to increase. a third to 33 million according to the EMarketer research firm. This compares with the estimated loss of 22% last year.
This is bad news for companies like Comcast, Charter Communications and Dish Network, and it's a trend that has put pressure on the television giants. payment to make more mergers and acquisitions. Comcast is currently trying to buy Sky, a British broadcaster, looking for foreign customers.
The American cable television industry is facing a time when more and more Americans are watching television via Netflix, Hulu and Amazon. This has led traditional TV providers to badociate with their streaming rivals to integrate their services in an attempt to retain subscribers.
This could help contain the wave of cancellations in the long run, according to the badyst. by EMarketer Christopher Bendtsen. According to the report, in 2018, approximately 187 million American adults will continue to watch pay TV through cable, satellite or telecommunication service providers.
Unstoppable force
"These badociations are still in the preliminary stage, what we do not expect will have a significant impact in terms of reducing the subscription cancellation rate this year," said Bendtsen. But the approach could help suppliers to "possibly reduce losses, but not stop them."
For now, the growing variety of original programming on Netflix, Amazon and Hulu, in addition of YouTube, attracts customers, said badyst EMarketer Paul Verna. This month, Netflix overtook HBO for the first time in the number of appointments to the Emmy.
"Consumers are increasingly choosing their services based on the power of their programming, "he said." And the platforms are strengthened with billions of spending on premium programs. "
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