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Known as one of the most beautiful avenues in the world, the Champs-Elysées are trying to regain their luster to seduce Parisians who are now fleeing the recognized brands like Apple, Nike, Chanel or Galeries Lafayette.
The urban emblem par excellence of French splendor, gateway to its great moments, from the July 14 military parade to the arrival of its World Cup champions, crosses its broad streets. about 100,000 people every day leaving about 1,500 million euros a year
The exaggerated figure could increase between 15% and 20%, according to specialized agencies, with the opening of top stores range that offer products and experiences.
Nike is preparing an area of 10,000 square meters, more than half of the commercial space and the rest for its offices; Apple has purchased a 5500 square meter property for stores and offices, and the makeup brand Kiko or Galeries Lafayette is preparing similar operations.
In addition, other companies like Adidas, Samsung or L'Occitane have reopened after similar work. Beauty like Dior and Lancome will soon open vast spaces.
The renovation "will create an offer more adapted to the Parisian public, although it is necessary to work at the world level to prepare the gardens, renew the fountains", explains Edouard Léfebvre, General Delegate of the Committee of the Champs-Elysées, which serves as a bridge between local businesses and governments.
In the early 90's, the avenue that runs through Paris 2.2 kilometers from the Arc de Triomphe to Concordia Square, has undergone a renovation in which the sidewalks have been turned down and the Traffic has been reduced, giving priority to its pedestrian nature and the commercial nuance that it has now. [19659002] But beyond the tourists, Parisians avoid this artery of the west wing of the capital, with the exception of those working in the region.
"It must be remembered that its main use is to walk and not to buy" the city council, which details the creation of a bike path by 2019, the installation terraces, celebration of cultural events or pedestrianization one Sunday a month, since 2018.
In statements, the presbytery badumes that "Parisians they no longer go to the Avenue" and hopes that this facelift will help them to come back. "
" Our credo is that we must work for tourists and the international image, but we must not forget the Parisians and we must develop an offer for them with a restoration more modern and informal ", argues Lefebvre.
The new changes began especially after several meetings between the owners of the shops of the avenue, in 2014, of which I discussed n about their problems and proposed d & # 39; 39, act in the reform of buildings, the cr terraces and adaptation to the public "millennium", which resulted in the installation of public Wi-Fi in 2016.
On the road to this modernization, rents are currently at 20 000 euros per square meter on the even side (more expensive to be sunnier), and "should continue to increase" with the arrival of new business, according to the newspaper "Le Figaro" by Thierry Bonniol, badyst at BNP Paribas Real Estate France
The EPI luxury group, owner of the building where Apple will be based, paid the IKKS store more than 15 million euros to leave the premises before the end of the contract. Apple will pay 14 million a year to occupy it.
The price of offices is also increasing, with 850 euros per square meter per year on average and full occupancy, particularly desired by companies seeking to attract international talent using the brand "Campos". Elíseos "as a claim
The new stores that are installed do it at the expense of large car exhibitions, such as Toyota, Peugeot or Mercedes, who do not want to pay exorbitant rents to present their latest models, because they can make digital applications
Six cinemas have also closed over the last three decades, moving in many cases to the east of the capital.
With nearly a dozen works on the # 39, avenue, the face of the Champs Elysees Will probably begin to change from 2019 with the expectation of knowing if the Parisians will return walking the most beautiful avenue in the world!
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