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To the extent that the Industrial Revolution 4.0 and the digital transformation become more and more relevant to the future of organizations, the corporate governance of technologies becomes more and more sophisticated .
Thirty years ago, digital in business was usually run by an badistant IT manager, who usually reported to the head of administration and finance. This had some logic, because the larger digital project in a company was the adoption of an ERP. The cases in which this position was at the management level were few, mainly when digital technologies were essential for the company.
To the extent that information has become a strategic badet of society, the figure of the CIO (Chief Information Officer) has emerged. It now corresponds directly to the Director General, whose mission is the adoption of all types of technologies. digital systems to improve productivity, reduce costs and improve the efficiency of operations.
In the years following the Second World War, companies set up research laboratories far and wide to investigate and attract scientific talent generating valuable innovations. Their leader was the CTO (Chief Technological Officer). The revolution brought about by the Internet and exponential digital technologies has prompted the CTO to play a strategic role in defining technologies that are useful to the company. Large corporations and governments such as the United States have been the first to integrate this new role, which usually depends on the IOC.
As the term "digital transformation" becomes fashionable, another role appears, the Chief Digital Officer (CDO), which aims to carry out the digital transformation of the organization. This role is more complex than the IT director because he has to coordinate efforts in all areas of the business, not only for the adoption of new technologies, but also for the change of culture and the business model. . Therefore, his profile is similar to that of a general manager, with a global vision of the company. CDOs will therefore be the closest candidates for the position of CEO in the future, as was the case in the past for production, finance or sales managers.
Another role has recently emerged, although of a lower order than the previous one: the Data Manager (another CDO). Data becomes the most valuable badet of the organization. It's not the accounting data, but the Big Data, which makes it possible to understand how the consumer uses the product, what he expects from the product, what he needs.
The top 6 most needed jobs in 2010 did not exist in 2004. This trend will increase as the 4.0 revolution and digital transformation progress. Businesses and organizations need to adapt. However, the most important management position will not be the ODC, but the Human Resources Manager. But that's for another column.
Alfredo Barriga
Consultant in Digital Transformation and Innovation
Professor UDP
Former Executive Secretary of Digital Development
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