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Radio Santa Fe BB
On October 31, we celebrate World Savings Day, a protest from the International Savings Congress held in Milan in 1924.
At the On this occasion, Tiendeo.com.co, the leading portal of online geolocated offers and catalogs, conducted an badysis of its internal data in order to know the presence of offers and promotions. present in supermarkets, as well as badyze the variation in food prices of the brands of manufacturers compared to brands of distributors – usually known as white or clean brands – and their impact on family savings Colombian.
According to the latest industry data, the presence of private labels has increased in recent years, gaining market share, motivated by the consequences of the economic crisis on Colombian families and leading them to make a smarter purchase. .
In this sense, a study by the Kantar Worldpanel company confirmed that the participation of own brands had increased by 3% in the baskets of mbad consumption over the past year and that 97% of Colombian families had acquired at least one product of their own brand. [19659004] It is also known that Colombian households spend 13% of the budget of their purchases on private labels, a very important fact to take into account by the manufacturers who could be threatened by the increasing penetration of this type of product. [19659004] Own brand, 21% cheaper than the manufacturer's mark
According to data extracted from TiendeoPromotracking, Colombian families can save an average of 21% on their basket through the acquisition of own branded foods. This difference in product prices explains the success of distributor brands in recent years.
The badysis of Tiendeo.com.co indicates that the products in which you can find more price difference are in yogurts (40%), corn flour (35%) and fruits and vegetables (29% ). However, coffee (6%), cheese (8%) and milk (10%) are the foods with the lowest margin of savings.
Given Colombian Consumer Preferences for Products Manufacturers must compete with these low prices through different types of promotions that encourage purchase.
These data show that Colombian households increasingly tend to buy smarter, taking into account other factors such as the price-quality ratio that exceeds the manufacturer's objectives.
Therefore, by checking current offers with apps such as Tiendeo in advance, consumers will be able to save as much as possible on their purchases and optimize their purchases. time in physical stores
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