Cookies Smiles add caritas and support Snapchat to interact with their consumers

Cookies Smiles are innovated with new face shapes and with the incorporation of Snapchat tools in packages to unlock exclusive content of the brand.
Bagley's biscuit has now added small faces with small stars and glbades, which are incorporated into the already existing four. Through Snapchat, in turn, decided to intervene on the brand's packs with [2059007] printed snapcodes that will allow consumers to access exclusive content from June 30 to September 30th.
This content is composed of the "lens of the world" and the "face lens", through which the cookie comes to life and interacts with the consumer. In the case of the "world lens", you can see the cookie personified by Smiles performing different fun dances in a real environment. However, with the "Face lens" you can see the face of the person modified with a filter applied and the user will have the opportunity to choose between six options of smiles.

"This project puts us in the forefront as a brand, innovating and developing, with Snapchat, exclusive content, we choose Snapchat as a partner because we believe that it is the social network that has the closest connection to our consumers and our brand ". Eduardo Inhargue Grouping of Bagley.
"In collaboration with IMS, we are delighted to launch an attractive augmented reality campaign on Snapchat for Bagley and his product Sonrisas in Argentina," Geoffrey Reed responsible for international expansion at Snap.
The campaign encourages family game and turns every moment into a space for fun, combining it with the charm of an ideal biscuit for children and their mothers as it has Nutrileche, the best cereal, fruit juice and milk.